MARKETING/SOCIAL MEDIA

Wal-Mart opens first Hispanic supermarket

BY CSA STAFF

Bentonville, Ark. Wal-Mart Stores launched its first Hispanic supermarket concept with the opening Wednesday of the Supermercado de Walmart in the Spring Branch area of Houston.

According to an article in Thursday’s Houston Chronicle, the nation’s first Supermercado will be followed by another Wal-Mart Hispanic concept — a Mas Club warehouse outlet patterned after Sam’s Club and opening this summer in Phoenix.

Wal-Mart said it may open more such stores if the format proves successful. “It’s about being more relevant to the community you serve,” said Jose Antonio Fernandez, VP business development, Wal-Mart. “Especially in Houston, the demand for Hispanic products has been growing for us.”

Wal-Mart converted one of its former 39,000-sq.-ft. Neighborhood Market stores west of downtown Houston, eliminating the ethnic aisle and decreasing frozen foods while bumping up the bakery and adding a kitchen that serves tacos.

Fernandez told the Chronicle the company has learned how to serve Latinos from its experience in Latin America. Wal-Mart runs 2,346 stores in the region. Half are in Mexico.

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Beauty in the eye of the category holder

BY CSA STAFF

PORT WASHINGTON, N.Y. Consumers are switching channels in some key beauty categories, according to a new survey fro The NPD Group and Information Resources Inc.

While department store sales of makeup declined, makeup posted a slight increase in the FDMx channel. Conversely, the hair segment, although representing a relatively small portion of the prestige business, grew by 6% in department stores versus the decline of 4% in mass, where hair represents a larger portion of the overall business.

“For the first time we have the ability to take a broader view of the U.S. beauty industry,” said Diane Nicholson, president of beauty for The NPD Group. “When looking across total channels — department stores and food, drug and mass channels, excluding Walmart (FDMx) — we can size the market at $19.1 billion dollars, representing approximately 60% of the U.S. beauty industry.”

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Pier 1 selects vendor for marketing efforts

BY CSA STAFF

INDIANAPOLIS Pier 1 Imports has chosen ExactTarget to power its global one-to-one marketing campaigns.

“We continue to see an increased interest among consumers in receiving marketing messages via email from Pier 1 Imports,” said Jeff Haddox, a direct marketing analyst at Pier 1 Imports. “We’ll build on that momentum in 2009 with a new online subscription center that will allow customers to tell us exactly what types of messages they’d like to receive as well as the message frequency.”

In addition to powering e-mail marketing messages for the company, ExactTarget will use its landing page technology to power Pier 1 Imports’ new Web-based subscription center launching this summer. The integrated online site will allow consumers to subscribe to receive messages via e-mail, direct mail or both. The technology will also automatically update Pier 1 Imports’ data management system, which holds its subscriber list for ExactTarget-powered messages, with any changes to a consumer’s preferences or personal information.

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