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Wal-Mart: Organized retail to create 3 million jobs in India

BY CSA STAFF

New Delhi, India As part of Wal-Mart Stores’ push to expand foreign investment in retail in India, CEO Mike Duke spoke Tuesday to the Federation of Indian Chambers of Commerce and Industry in New Delhi. He told conference attendees that organized retail in India will create 3 million jobs in five years.

Duke also said that foreign investment in retail will help curb inflation.

Wal-Mart, which currently operates four wholesale cash-and-carry stores there through a partnership with Indian conglomerate Bharti, will be able to help lower inflation, reduce waste and increase food safety and efficiency in the country’s supply chain once India opens its retail market, Duke said.

Wal-Mart, relying on getting more than 90% of its products from local sources in India, also will be able to help their Indian suppliers and manufacturers expand overseas, he said.

Wal-Mart launched its partnership with Bharti three years ago, through which the company sells to registered small-business owners in the cash-and-carry shops. India law still restricts foreign companies from investing in multi-brand retail operations selling directly to consumers.

Duke, who said he’s “very pleased” with the company’s joint venture with Bharti, said Wal-Mart plans to open a fifth cash-and-carry store in the next 45 days with plans to add another 10 to 15 within the next two years.

As part of his case for Wal-Mart’s contribution in India, Duke said Wal-Mart is also helping to educate the country’s work force with plans to open a third skills training center in Bangalore in the next two months with Indian partner Bharti. The other two centers have already been opened with Punjab and Delhi government.

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Kroger names group VP perishables merchandising and procurement

BY CSA STAFF

CINCINNATI – Kroger announced that Jeffrey Burt has been promoted to group VP perishables merchandising and procurement.

Burt previously served as VP deli/bakery merchandising and procurement for the company, a position he has held since 2004. Prior to that, Burt held leadership roles at QFC, the Kroger division based in Seattle. He began his career with Kroger in 1986 as a management trainee.

"Jeff is an excellent merchandiser with a deep understanding of our customers’ preferences in the perishable departments," said Rodney McMullen, Kroger president and COO. "His experience and leadership will help guide the growth of our important produce, meat, seafood, deli and bakery offerings."

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P&G unites innovation with value for multipronged campaign

BY CSA STAFF

NEW YORK – In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

The temporary store, located at 101 West 57th St. near Sixth Avenue, will be open through Oct. 31, offering consumers free demonstrations and product samples from such brands as Olay, CoverGirl, Febreze, Charmin, Pringles, Bounty and Tide.

“What you are seeing here is a few of the products that really have a lot of consumer appeal and are, from a performance and a value standpoint, beneficial to the consumer,” Nataraj Iyer, P&G’s associate marketing director of multibrand commercial innovation, said during a special media preview event the evening of Oct. 21. “The key is we are trying to make sure that the consumers understand the performance of the products because she has indicated to us, through surveys and so forth, that she finds it very difficult to find new products and why she should change. So one of the ideas of bringing all of these things together is to really bring together these innovations.”

The event also included brief presentations by Michelle Callahan, a TV host, relationship expert, coach and developmental psychologist; Rolanda Johnson, a P&G Beauty scientist who is responsible for working with dermatologists and clinicians; and Kimberly Danger, the creator of Mommysavers.com, frugal expert and author.

When browsing the pop-up store, consumers will find a variety of interactive stations including, but not limited to:

* A Clairol Nice’n Easy station where they can learn about the line and even schedule an appointment for a free hair coloring at the pop-up store;
* A Crest 3D White station where they can see computer-generated before-and-after photos of their teeth when using the Crest 3D White teeth whitening system;
* A skin care station where consumers can test the luminosity of their skin and discover the benefits of Olay Regenerist Micro-Sculpting Serum;
* A makeup station where beauty mavens can get a makeover using CoverGirl products, including CoverGirl Clean Makeup;
* A station where consumers can discover the benefits of using the Bounce Dryer Bar and Tide Stain Release In-Wash Booster.

There also are several computers located in the store so consumers can sign up to receive samples, coupons and product reviews via PGtryit.com, as well as visit the eStore, which sells P&G brands.

Overall, the campaign brings together 18 different products, from across a range of categories, which have been launched in the past 16 to 18 months. Aside from the pop-up store, the campaign also includes direct-response TV, newspaper advertisements and direct-to-consumer mailings that will reach about 10 million consumers. The campaign also will be supported in P&G’s BrandSaver coupon booklet, which reaches 57 million households and offers more than $113 in savings.

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