OPERATIONS

Wal-Mart in partnership with Facebook

BY Katherine Boccaccio

Bentonville, Ark. — Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow the retailer’s approximately nine million Facebook fans to follow what is happening at their local stores. The partnership is the first of its kind for a retailer and shows how companies are using the popular social networking site to connect more immediately to shoppers in an attempt to gain their loyalty.

The new Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events. It covers about 3,500 Walmart stores will send alerts to the company’s Facebook fans about new products and discounts, the companies said.

"Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart," said Stephen Quinn, executive VP and CMO at Walmart U.S.

In a Monday media call, Quinn said the Facebook app addresses the retailer’s ‘next-generation’ customers who are heavy social media users. He also said the launch is just the start of the company’s ‘social media revolution.’

Facebook fans of Walmart who sign up to the new page will get about two messages a week from their local store at first, Quinn said, and alerts may be triggered by local events such as a high school football game or inclement weather.

The application also will have a role in this year’s holiday shopping season, especially on the day after Thanksgiving when shoppers line up early for deals, he added.

Users will access the "My Local Walmart" page by visiting facebook.com/Walmart, then clicking on the "My Local Walmart" tab.



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N.Steel says:
Apr-12-2013 05:33 am

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N.Steel says:
Apr-12-2013 05:33 am

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Jul-27-2012 04:28 am

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Jones Group considering sale of denim division

BY Staff Writer

New York City — Apparel manufacturer and retailer The Jones Group confirmed Tuesday that it is in discussions to divest its jeanswear division for between $350 million to $400 million.

The potential buyer is Israeli clothing maker Delta Galil Industries.

Jones Group, whose brands include Anne Klein and Nine West, said talks should conclude within a month, but cautioned that no deal has been reached. If the two were to reach a deal, Jones said it would use net proceeds for share repurchases.

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OPERATIONS

Kronos report: Retail hiring highest since end of recession

BY Katherine Boccaccio

Chelmsford, Mass. — A report released Tuesday by Kronos said that the retail hiring levels have reached the highest mark in nearly three years. The Kronos Retail Labor Index, which characterizes the current state of the demand and supply sides of the labor market within the U.S. retail sector, rose to 3.9% in September, reflecting a strong gain in hires and a modest decline in applications, all on a seasonally adjusted basis. (A level of 3.0% means that for every 100 applications received, three hires occurred).

“Underlying the increase in the Index was a strong gain in retail hiring, which posted a 12.6% increase from August to September, to 38,252 hires, the highest level in nearly three years,” said Chris Varvares, senior managing director and co-founder, Macroeconomic Advisers.

“The recent sharp uptick in hiring, coupled with a rise in monthly applications since earlier this year, suggests that retail labor market activity is picking up," he added.

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