MARKETING/SOCIAL MEDIA

Wal-Mart Pulls Plug on Networking Site

BY CSA STAFF

Bentonville, Ark., Wal-Mart Stores has discontinued its teen social-networking initiative “The Hub” after 10 weeks, according to a report by CNNMoney.com. The site featured the chain’s back-to-school clothing and related offerings. Visitors also could build their own personal pages, similar to what is offered on Myspace.com.

Wal-Mart said that the on-line feature was a back-to-school marketing initiative and was intended to end when the back-to-school season was completed.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Grand Opening for 20 J.C. Penney Stores

BY CSA STAFF

Plano, Texas, J. C. Penney will open 20 new stores on Friday as a part of its new accelerated growth strategy initiative. The simultaneous store openings will take place in 13 states.

J.C. Penney previously announced that it expects to open at least 50 stores per year from 2007 through 2009. About 80 to 90% of the new stores, including 17 of the 20 opening Friday, will adopt the off-mall format, although the company continues to pursue opportunities to acquire mall stores. The company currently has 25 stores open in the off-mall design.

The off-mall format, covering approximately 100,000 sq. ft. on a single level, features wider aisles, new lighting designs and concentrated customer-service centers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Wal-Mart Accelerates Rollout of $4 Generic Rx Program

BY CSA STAFF

Bentonville, Ark., Wal-Mart Stores announced on Wednesday that it is rolling out its $4 generic prescription drug program in Florida beginning Friday, Oct. 6, 2006, nearly four months earlier than expected. The program was originally planned to be rolled out statewide in January 2007.

In making the announcement, Bill Simon, executive VP of the professional services division for Wal-Mart, said the response in the initial Tampa Bay, Fla., test market has been considerable, with 36,000 new prescriptions filled in the 10 days after the Sept. 21 launch.

The program has been expanded to include additional medications, including the oncology drug Megestrol. The list of $4 prescription medications now represents nearly 30% of scripts currently dispensed in the 235 Wal-Mart, Sam’s Club and Neighborhood Market pharmacies throughout Florida.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...