MARKETING/SOCIAL MEDIA

Wal-Mart to Revamp U.S. Store Logo

BY CSA STAFF

Bentonville, Ark. Wal-Mart Stores Inc. said Sunday that it will begin replacing logos on the front of its U.S. stores with a new design beginning this fall.

Wal-Mart spokesman Kevin Gardner said the change would reflect changes customers already have seen in some store signs and advertisements.

“This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better,” Gardner said in a statement.

The new look includes eliminating the hyphen—which appears as a star—in the company’s name. It features the word “Walmart” in blue followed by an orange star burst.

In its 46-year history, Wal-Mart has freshened up its logo on a number of occasions. Its last revision was in 1992.

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BY CSA STAFF

NEW YORK InterActiveCorp, which owns HSN, said that it expects the spin-off of its Cornerstone Brands catalog business to result in an estimated $300 million in goodwill impairment and an operating loss in the first half of 2008, according to a Reuters report.

Cornerstone will become part of a new unit that will also include HSN under a restructuring plan to be completed by early August, the report said.

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Charming Shoppes reports board changes

BY CSA STAFF

BENSALEM, Pa. Charming Shoppes announced that at its annual meeting of shareholders held today, shareholders re-elected Dorrit Bern, the company’s president and ceo, and Alan Rosskamm to the board of directors, and elected Arnaud Ajdler, Michael Appel, Richard Bennet III and Michael Goldstein as new directors to the company.

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