Wal-Mart Revamping In-Store TV Network
Bentonville, Ark. Wal-Mart plans to unveil details of its second-generation in-store digital TV and signage network at dual presentations in New York and Northwest Arkansas on Sept. 3, according to an AdAge report. The network will be called the Wal-Mart Smart Network.
The report cited an executive familiar with the plans, noting that the concept involves moving TV screens closer to eye level that can be incorporated into product displays.
The company has plans to create interactive “virtual assistants” that help customers get product information and refine choices in key categories, the report said.
Previously, Wal-Mart tested a similar concept idea this year with Procter & Gamble Co.’s Olay for You online recommendation engine for use in stores, the report indicated.
Trahan to endorse Belk golf line
CHARLOTTE, N.C. Belk announced an exclusive partnership with professional golfer D.J. Trahan, who will endorse Pro Tour, the company’s private label golf brand for men, beginning this summer.
The Pro Tour line includes stylish performance sportswear items that feature wind and water resistance and moisture management. Prices for items in the line range from $36 to $120.
D.J. Trahan speaking about his relationship with Belk and Pro Tour apparel said, “I’m happy to represent Belk on the PGA Tour. Growing up in the South, I’ve shopped at Belk stores for years. It’s a family-run business that takes care of its customers. Besides my clubs, what I wear is the most important thing I pack each week. Pro Tour clothes are well-made, fit right, come in great colors and designs and the performance features make it easy for me to focus on my game.”
Shopko boosts national brand offerings
GREEN BAY, Wis. Shopko announced that it has added national brands to its junior and young men’s assortments.
New brands include Union Bay and Airwalk for young men’s and Bongo and Mudd for juniors.
“We are excited to add these quality brands to our assortments,” said Jill Soltau, Shopko senior vp and general merchandise manager of apparel and accessories. “Our shoppers have told us they want more fashionable and relevant clothing. These national brands will meet the diverse needs of our customers from fashion to quality to value.”