MARKETING/SOCIAL MEDIA

Wal-Mart Selects New Ad Agencies

BY CSA STAFF

Bentonville, Ark., Wal-Mart Stores Inc. said on Friday it selected agencies from Interpublic Group of Cos. and France’s Publicis for its advertising work. Interpublic’s Martin Agency will take the lead in handling creative work on the account, while Publicis agency MediaVest will be responsible for media planning and buying.

Wal-Mart put its estimated $580 million advertising account up for review in December, just days after the departure of a key marketing executive and barely one month after a previous review assigned the work to sister Interpublic agency DraftFCB and Aegis Group media buyer Carat.

Wal-Mart also named three agencies to focus on the black, Asian and Hispanic communities in the United States: GlobalHue, IW Group and Lopez Negrete.

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FINANCE

Dollar Tree Chairman Sells 150,000 Shares

BY CSA STAFF

New York City, The chairman of Dollar Tree Stores Inc. sold 150,000 shares of common stock under a prearranged trading plan, according to a Securities and Exchange Commission filing Wednesday. In a Form 4 filed with the SEC, Macon F. Brock reported he sold the shares Friday for about $32.02 apiece

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FINANCE

U.S. Retail Sales Muscle Up 0.9%

BY CSA STAFF

Washington D.C., U.S. retail sales increased 0.9% in December, which is stronger than the 0.7% increase expected by Wall Street analysts Friday, according to global news agency Agence France-Press. The Commerce Department report showed that sales were up 1.0% when excluding volatile automobile sales.

December’s increase was the largest since July. But November’s increase was cut almost in half, to a revised 0.6% from an original estimate of 1.0%.

The rise last month was led by a 3.8% increase in sales at gasoline stations, following a 2.9% increase in the prior month. Sales at electronics and appliance stores rose 3.0% in the month after rising a healthy 5.8% in November.

Excluding gasoline sales, retail sales rose a robust 0.6% in December following a 0.4% gain in November. Excluding both gasoline and autos, retail sales rose 0.7% in December. Auto sales rose 0.3% in December after remaining unchanged in the prior month.

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