FINANCE

Walgreen sales up 5.6% in May, completed acquisition

BY CSA STAFF

Deerfield, Ill. — Walgreen Co. said its same-store sales role 5.6% in May, better than Wall Street expected.

Walgreen said pharmacy revenue from those stores rose 6.7% as it filled 7.1% more prescriptions. Front-end same-store sales grew 3.6%.

The company also said it completed its acquisition of Drugstore.com, an online health and beauty retailer. Walgreen agreed to buy the company in March for $429 million.

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REAL ESTATE

Casey’s to purchase 22 stores in Iowa

BY CSA STAFF

Ankeny, Iowa — Casey’s General Stores and Kum & Go announced that they have signed a definitive purchase agreement for Casey’s to acquire 22 convenience stores from Kum & Go.

The stores, all of which are located in Iowan, will be immediately rebranded to Casey’s once the transaction is completed.

According to Kum & Go Owner, president and CEO Kyle J. Krause, the proceeds generated by this sale will be reinvested in Kum & Go’s 400 plus remaining stores and used to drive the company’s long-term business and growth strategies.

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OPERATIONS

Cabela’s taps Media Logic for social media promotion

BY CSA STAFF

Albany, N.Y. — Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

In collaboration with Cabela’s, Media Logic designed a social marketing strategy that raises awareness of the sweepstakes, engages consumers in new and unique ways not possible in other traditional channels, and ultimately, harnesses the energy of Cabela’s Facebook Liker base to drive sales.

Because the promotion involves multiple prizes and drawing dates, the focus of Media Logic’s work will shift several times throughout the year, alternating between three distinct promotion phases: driving awareness and participation, capturing excitement of participants and maintaining momentum. The fluid nature of the campaign makes Facebook the ideal platform for engaging Cabela’s enthusiasts – by allowing multiple opportunities for Liker engagement the ability to adjust messaging in real-time.

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