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Walgreens accelerates social commerce with Bazaarvoice

BY CSA STAFF

Austin, Texas Bazaarvoice, which provides hosted social commerce applications that drive sales, announced that Walgreens has selected Bazaarvoice’s social commerce platform with Ratings & Reviews and BrandVoice to enhance the customer experience.

Walgreens will also utilize Bazaarvoice’s SearchVoice Inline, which makes reviews readily available on leading search engines, maximizing SEO results and ensuring that customers can find the right product and better engage purchase-ready consumers at every step of the shopping process.

Walgreens went live on Bazaarvoice in less than three weeks, gaining immediate access to the industry’s most innovative and advanced functionality.

With Bazaarvoice SearchVoice Inline (SVI), Walgreens’ web platform is able to continually and automatically place the content of the first four reviews directly into the pages’ code — making product pages more “findable” by search engines and bringing customers right into the purchase path. The combination of inline reviews and the SearchVoice reviews microsite maximizes search results for search engines, often earning multiple slots in natural search results (SEO).

Walgreens is also utilizing Bazaarvoice’s extensive network of manufacturers to increase the number of reviews and opinions available to shoppers on Walgreens.com. Introduced in November 2008, Bazaarvoice’s BrandVoice allows manufacturers to automatically syndicate customer-generated content about their products with the third-party sites that sell their merchandise.

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All-Clad celebrates 40th anniversary

BY CSA STAFF

NEW YORK American cookware brand All-Clad has reached a milestone.

All-Clad Metalcrafters was established in 1971 by accomplished metallurgist John Ulam. Just three years after the company was established, All-Clad became the only American cookware brand to manufacture a complete line of cookware in the United States, the company noted. Since that time, All-Clad has introduced eight additional lines and has become a household name among professional chefs and home cooks across the country.

“We’re extremely proud to say that we introduced bonded cookware to professional chefs and home cooks 40 years ago, enabling a superior cooking experience that had never before been possible,” said Melissa Palmer, VP marketing and communications for Groupe SEB High-End Brands.

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Kensie launches online shopping site

BY CSA STAFF

NEW YORK Apparel brand Kensie has launched its e-commerce site, offering customers with the brand’s full collection, as well as items from its Kensiegirl line.

The site provides trend features on current looks with the Kensie spin, a blog reflecting Kensie culture, and the “I feel pretty” function allowing users to share their idea of pretty, the company said.

“Historically, our site has been a great creative tool to showcase the kensie brand. Changing to an ecommerce site takes kensie to the next level,” said Eric Karls, president of Kensie. “The e-commerce site further expands our reach, providing additional access to Kensie products.”

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