MARKETING/SOCIAL MEDIA

Walgreens’ Balance Rewards loyalty program recognized for growth, innovation

BY Katherine Boccaccio

Deerfield, Ill. — The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.

“This is great recognition for the work Walgreens has done to develop an omnichannel solution that ties customers’ online and mobile experiences to our stores in communities across America,” said Tim Theriault, Walgreens chief information, innovation & improvement officer. “As technology continues to evolve and influence consumer behavior, Walgreens will continue to innovate and offer solutions to help people get, stay and live well.”

Balance Rewards, the nation’s largest loyalty program, launched in fall 2012 and offers points and rewards on a variety of items, prescriptions and immunizations.

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Viralheat links social analytics platform to Salesforce Desk.com

BY Dan Berthiaume

San Mateo, Calif. – Social media monitoring and management software provider Viralheat is adding integration with the Salesforce Desk.com customer support app to its analytics platform. Viralheat is designed to allow businesses to perform all of their social content needs within a single social management platform.

The integration allows businesses to connect their Desk.com account with Viralheat to create and manage support tickets for mentions on multiple social accounts, as well as facilitate the online conversations through allowing representatives to respond directly to the user. The integration also includes the ability to take an online mention and automatically create a case in Desk.com with the option to assign a priority level or send it directly to a designated sales or support associate in Sales Cloud teams."

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DMI acquires KnowledgePath

BY Dan Berthiaume

Bethesda, Md. – Enterprise mobile and Big Data solutions and services vendor Digital Management Inc. (DMI) has acquired KnowledgePath, a provider of mobile and omni-channel commerce solutions. With the addition of KnowledgePath, DMI offers an integrated solution set for enterprise mobility, Big Data, mobile and e-commerce.

DMI solutions integrate mobile strategy, user experience design, mobile application development, secure mobile and e-commerce, managed mobility services and Big Data analytics to help retailers drive revenue, activate alternate channels, improve customer relationships and increase productivity. KnowledgePath multichannel commerce solutions combine mobile commerce, mobile-enabled e-commerce and in-store mobile solutions, such as mobile POS and mobile clienteling.

KnowledgePath also integrates front-end commerce with back-end financials, warehouse management systems, CRM, inventory and ERP systems, unifying all product, customer and order/transaction data across all consumer sales channels to deliver a personalized shopping experience.

“According to Forrester, mobile commerce is expected to grow to $31 billion by 2016; that’s roughly 10% of the overall $300 billion ecommerce market,” said Jay Sunny Bajaj, president and CEO of DMI. “Today, enterprises understand that commerce is multichannel. This requires an integrated approach that combines mobile strategy, user experience design, secure mobile and Web commerce, Big Data integration to drive personalization, and secure management for devices, apps and data. Adding KnowledgePath to the DMI family places us in a position to offer our customers the only integrated solution that effectively addresses all these needs.”

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