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Walgreens’ Black Friday promotions go multichannel

BY Michael Johnsen

Deerfield, Ill. — Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

“This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

When users open the Walgreens app home screen beginning Black Friday and running through Nov. 25, they can “swipe to reveal” exclusive Walgreens offers and discounts on Starbucks Doubleshot Energy Coffee products at their local Walgreens. The Walgreens app is easily integrated into the iPhone’s Passbook, where the offers will also appear.

Also available through the Walgreens mobile app from Friday through Sunday is a chance to enter a Black Friday sweepstakes to win 1 million Balance Rewards points. Walgreens in September launched the Balance Rewards customer loyalty program, which offers customers ways to save, earn points and get rewarded for purchases, services and healthy lifestyle behaviors.

Walgreens has introduced the latest updates to its mobile app, allowing for more personalized and relevant experiences for easy access on-the-go or in-store, including the addition of photo editing functionality powered by Aviary to its QuickPrints app; a platform that allows customers to use a digital shopping list to map and locate items in a store by posting a pin on the map; and tablet users can quickly access Walgreens new magazine, Happy and Healthy: Your Guide To Living Well With Walgreens, through the company’s shopping app.

Also, Walgreens is offering 16 unique holiday card templates, which can be accessed and customized via the iPad app. The cards, which come in packs of 20 along with envelopes, are available to pick up at a local Walgreens in about an hour.

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Survey: Almost half of Cyber Monday shoppers to increase online spend

BY Katherine Boccaccio

Whiting, Ind. — Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.

The survey, conducted online nationwide by Harris Interactive, also found that 42% of smartphone owners who plan to shop online on Cyber Monday said they will "showroom" certain products on Black Friday with the intention to buy them on Cyber Monday.

When it comes to how much money they’ll spend on Cyber Monday this year, U.S. adults shared a variety of amounts. When asked how much money they plan to spend on Cyber Monday this year, those who plan to shop said the following:

  • $1-$100 – 39%
  • $101-$500 – 54%
  • $501 – $10,000 – 6%

“Cyber Monday’s popularity has grown year after year,” said Jackie Warrick, president and CEO of CouponCabin.com. “For some people, it’s even eclipsed Black Friday as the top day for saving, likely due to its convenience.”

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Deloitte: 60% of Americans will shop over Thanksgiving weekend

BY Marianne Wilson

New York — Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.

Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey

The survey also indicates:

Black Friday shoppers will hit the stores early: 22% of Black Friday shoppers plan to go to the stores at midnight on Black Friday, while 46% plan to head to the stores between Midnight and 5 a.m.;

Shoppers will do their homework: 39% of consumers surveyed plan to research online before shopping in stores over the Black Friday weekend;

Consumers have a long way to go to complete holiday shopping: Shoppers surveyed have completed only 19% of their gift shopping to date while nearly half (48%) haven’t done any of their holiday gift shopping; and

Consumers will be online shopping: 46% of holiday weekend shoppers plan to shop online on Black Friday; 44% plan to shop online on Cyber Monday.

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