OPERATIONS

Walgreens fine-tunes senior leadership structure

BY Katherine Boccaccio

Deerfield, Ill. — Walgreens has restructured its senior leadership, elevating Jim Jensen to VP daily living implementation and space planning, and naming Moe Alkemade as general merchandise manager.

Beth Stiller has been named group VP retail brands and global sourcing.

All appointments are effective Nov. 4.

The alignment is meant to better enhance Walgreens’ ability to realize the chain’s three strategic objectives — creating the Well Experience, transforming community pharmacy and establishing an efficient global platform — by better aligning Walgreens’ merchandising and operations arms.

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OPERATIONS

Tractor Supply outlines company’s online strategy

BY Katherine Boccaccio

New York — Tractor Supply CEO Greg Sandfort outlined the company’s online strategy, borrowing phrases from other multichannel retailers.

“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.

Sandfort said Tractor Supply, with more than 1,200 mostly rural retail stores around the country, understands that there are “hundreds” of online sources for consumers to buy the things that Tractor Supply sells. But the company has every intention to gain share and grow its online operation.

The company’s online directive is to be an easy, 24/7 source that fulfills customers’ product needs for property ownership and animal ownership.

One interesting observation: 30% of the consumers are coming to Tractor Supply’s website from a mobile device. “That tells me they have some savvy with technology.”

“Never underestimate the social aspect of a website,” he added.

“The power of the social side and how it can drive business longer term and its impression to the consumer is going to be something we all must pay attention to,” he said. “Look for us over the next few years to enhance our customer engagement, buying, shopping and researching products easer.”

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OPERATIONS

Interbrand Design Forum adds nine associates

BY Katherine Boccaccio

Dayton, Ohio — Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.

Allen McCormick has been named executive director, overseeing relationships with key client partners. Becky Lau was hired as senior consultant, strategy and analytics. Aaron Stancik is also new to the Strategy & Analytics group where he will serve as a senior consultant working on projects for Michael Hill and FedEx.

In the role of associate director, client services Adam Davis assists with the oversight of projects for some of the firm’s largest clients.

Clare Bottenhorn comes to Interbrand Design Forum from Banana Republic where she was a visual specialist. She joins the team as a graphic designer where she will work on a wide variety of retail projects.
Andrea Hubler is a new addition to the production team, hired as a graphic production designer. As the new BIM manager, Cindy Parvez manages implementation, automation, innovation, evaluation, training, support, software, and standardization for BIM (building information modeling).

Kelly Mikola joins the team as a program manager, client services where she’s working on projects for Kia, Honda, Mazda and Acura.

Preetika Tiwari is a new project coordinator/planner managing rollouts of several major retail brands.

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