MARKETING/SOCIAL MEDIA

Walgreens Launches Diabetes E-Newsletter

BY CSA STAFF

Deerfield, Ill. Walgreens has launched Quarterly Diabetes Newsletter, an e-newsletter that offers solutions and information to assist patients, their families or caregivers in managing diabetes.

The diabetes newsletter is the drug store’s latest effort to inform people about the treatment, management and prevention of diabetes. In April 2006, Walgreens launched an online Diabetes Center, an interactive multimedia collection of articles and reports on the condition.

Walgreens also distributes more than 1.5 million copies annually of its Diabetes & You magazine.

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Best Buy to expand instrument offerings

BY CSA STAFF

MINNEAPOLIS Best Buy confirmed reports that it will begin offering musical instruments and musical recording equipment at an additional 75-85 Best Buy stores across the U.S. and online at www.BestBuy.com. The diverse musical instrument and recording line-up will include more than 1,000 guitars, bass, drums, keyboards and recording equipment, as well as other musical instruments and accessories, all available at entry level and professional price points.

The introduction of musical instruments is a natural progression for Best Buy, explained Steve Hehir, senior vp of musical instruments for Best Buy. Consumers have always looked to us as a resource for music in a variety of formats. Now theyll be able to rely on us for help with musical performance and creating too. 

Seven Best Buy stores in Southern California and Minneapolis participated in a successful pilot of the musical instruments store-within-a-store concept that launched earlier this year. The program recently expanded to Chicago and Washington, bringing the current musical instrument store count to ten. The rollout to 75-85 Best Buy stores is expected to continue through late December. For consumers who are unable to visit a store location or who prefer shopping online, BestBuy.com will offer an expanded musical instrument assortment beginning Aug. 1.

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Report: Court reverses ruling on Whole Foods, Wild Oats deal

BY CSA STAFF

WASHINGTON According to reports, a U.S. appeals court has reversed a lower court decision last year that enabled Whole Foods Market to buy Wild Oats Markets, despite the objections of the Federal Trade Commission.

The U.S. Court of Appeals for the District of Columbia reportedly said that U.S. District Judge Paul Friedman wrongfully turned down the FTC’s request for an injunction to block the deal, saying he “underestimated the FTC’s likelihood of success on the merits.”

Judge Friedman had denied the FTC’s request on the grounds that it did not prove that the merger between the two companies would hurt competition.

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