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Walgreens launches wellness portal on Facebook

BY Staff Writer

Atlanta — Walgreens and online health Q&A platform Sharecare announced Tuesday the launch of a new “Answers” application providing access to the largest searchable drug, supplement and wellness database currently available on Facebook, according to the companies.

The application, which is integrated into Walgreens Facebook page, gives Walgreens followers access to an interactive portal containing health information and resources.

Answers connects Walgreens network of nearly two million Facebook fans with Sharecare’s experts, tools and healthcare resources to help people better manage their health.

“With the success of our online health initiatives, such as the ability to chat live with a Walgreens pharmacist 24/7, this is yet another example of our commitment to innovation in the digital space that gives people greater access to Walgreens pharmacists and other clinical experts,” said Sona Chawla, Walgreens president of e-commerce. “Our relationship with Sharecare further extends our Answers promise beyond Walgreens retail locations, providing important health care information to customers online, through mobile applications and social media.”

In addition to existing applications on the Walgreens Facebook page offering health advice and cost-saving tips, the Answers section provides seamless integration to Sharecare.com content for Walgreens followers.

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StoreBoard Media Canada teams with Staples Canada and Zellers

BY Staff Writer

New York — StoreBoard Media announced Tuesday that its licensee, StoreBoard Media Canada, has added Staples Canada and Zellers to its in-store billboard network, which offers marketers an opportunity to advertise their brands on security pedestals located at entranceways and in other high-traffic areas of stores.

The pair of agreements will add nearly 4,000 security pedestals to the StoreBoard Canada network.

“StoreBoard Media offers a great opportunity for us to ‘dress up’ our security pedestals with colorful, attractive advertising of interest to our customers while providing a stream of incremental revenue,” said Rui Rodriguez, national director, loss prevention for Staples Canada.

Jennifer Zedic, marketing director, Zellers, added: “We like the StoreBoard Media concept and their track record of success, and are pleased to be able to add our large customer base to the advertiser impressions that StoreBoard can deliver to marketers.”

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Motorcycle Superstore teams with Accertify to deploy chargeback solution

BY Staff Writer

Chicago — Fraud prevention and risk management solution-provider Accertify announced Tuesday that online motorcycle outfitter Motorcycle Superstore has deployed Accertify’s Chargeback Management Solution and seen an overall lift in chargeback win rates of 62%.

“When comparing the win rates of our chargeback disputes before and after engaging Accertify, we saw a 62% lift in performance,” stated Jason Miller, chief technology officer of Motorcycle Superstore. “Not only did we drive revenue and improve cash flow as a result, but this intuitive and automated solution also simplified every step of the chargeback process across all of the major card brands and processors – ultimately reducing by half the number of steps involved.”

The Chargeback Management solution automatically addresses card brand and processor requirements to save time, win more chargebacks, and increase top line revenue.

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