Walgreens opens on New Orleans Westbank
Covington, La. — Stirling Properties has announced the opening of a full-service Walgreens in Terrytown on the Westbank of New Orleans. The new drugstore stands on the site of a former shopping center anchored by an A&P Grocery store and an Eckerd Drug store.
The 17,384-sq.-ft. store has a drive through window and full service pharmacy. Observers say the store may serve as a catalyst for future development in the aging retail corridor. As a preferred developer for the Walgreens Co. in the Gulf South, Stirling provided pre-development services, including lease negotiation, permitting, financing, design and construction and project management.
Survey: Brands see ROI as greatest Twitter challenge
Alpharetta, Ga. – Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.
The most popular use of Twitter as a marketing tool is increasing brand awareness (79%), with driving traffic (58%), engaging existing customers (55%) and finding new leads and customers (52%) other common uses. Almost nine-in-10 (89%) brands use Twitter hashtags but only 2% use Vines, despite the rise in popularity of video marketing.
A majority of brands tweet once a day (46%) or one to five times a day (42%). Four percent tweet more than 10 times a day. Twitter has been around for eight years, but only 11% of brands have been on Twitter for five-plus years. Most have been on Twitter for two to three years (39%).
Golden Gate buys 9.5% stake in Ann Inc.
San Francisco – Private equity firm Golden Gate Capital Corp. disclosed in a regulatory filing that it has purchased a 9.5% ownership stake in Ann Inc., parent of Ann Taylor.
In a letter to the Ann Inc. board of directors, Golden Gate said it looks forward to working collaboratively with Ann Inc. The company said that it did not plan to seek changes to the retailer’s board or executive team, or to push for a sale
Golden Gate emphasized that it had faith in Ann Inc.’s management, pointing out its investment in Ann Taylor stores and efforts to refresh its brand. The firm added that it supports the company’s strategy to bolster new store growth and productivity at existing stores, and is willing to lend its expertise.
“Ann is a great business, with a thoughtful strategy, led by an extremely competent management team who has a long track record of success,” Golden Gate said in the letter. “We also believe that the company’s stock is significantly undervalued, especially in light of today’s robust equity environment.”