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Walgreens, Roush Fenway Racing launch interactive promotion

BY Dan Berthiaume

Deerfield Park, Ill. – Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens. By registering their cards for the promotion, Balance financial card cardholders will be entered in the sweepstakes portion of the omni-channel promotion.

Cardholders can earn additional automatic entries, up to five times per day, by making a purchase or reloading their Balance financial cards. Consumers can enter between Feb. 23 and Oct. 15, 2014.Customers will be able to view webisodes of Roush Fenway Racing drivers in the Stage 3 Mustang which will the promotion’s grand prize, and also interactively vote on what route across the country drivers should take.

"The eye-catching design reflects the patriotism for which NASCAR fans are well known, and we are proud that our Race Around America Mustang will sport red, white and blue, so fitting for one of America’s greatest auto brands," said John Schmidtke, manager, Walgreens Loyalty Marketing.

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Arctic Cat runs EBay store with Shopatron

BY Dan Berthiaume

Thief River Falls, Minn. – Powersports brand Arctic Cat has expanded its e-commerce business by launching an EBay store using the Shopatron Marketplace ship-from-store application. The SaaS solution provides EBay customers with access to a range of official Arctic Cat gear and merchandise and expands inventory to include goods located in stores.

In addition, official Arctic Cat dealers can profit from online sales without opening their own e-commerce sites. Arctic Cat opened its EBay store in September 2013 and first launched its parts, garments and accessories online store with Shopatron in June 2011, an initiative that transformed the Arctic Cat marketing site into a full-fledged e-commerce site and added fulfillment capabilities like in-store pickup and ship-from-store.

“For several years, our partnership with Shopatron has enabled us to connect loyal Arctic Cat enthusiasts with our dealers,” said Rodney Larson, Senior Pricing Analyst at Arctic Cat. “The new eBay store takes that functionality to a whole new level, bridging the gap between our dealers and a marketplace that is seeing growth ahead of e-commerce growth.”

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Revlon’s acquisition bolsters Q4 sales

BY CSA STAFF

Revlon said fourth quarter sales increased 28%, thanks to the inclusion of sales at The Colomer Group, which it acquired in October.

Net sales for the quarter totaled $491 million, up 28% compared with $383.5 million in the year-ago period. On a foreign currency fluctuations or XFX basis, total net sales rose 31.2%, benefiting from the inclusion of $116.8 million of net sales related to the Professional segment beginning on The Colomer Group acquisition date. Excluding the acquisition, total net sales rose 0.7% on an XFX basis.

Net loss for the quarter was $33.1 million, compared with a gain of $46.5 million in the year-ago period.

In the United States, the company posted a decrease in net sales of 0.3% to $218.6 million. Lower sales of Almay color cosmetics were offset by higher net sales of Revlon color cosmetics, Revlon ColorSilk hair color and Revlon Beauty Tools.

For full-year 2013, net sales were $1.50 billion, up 7%. On an XFX basis, total net sales rose 9.6% for the year, benefiting from the inclusion of net sales related to the Professional segment beginning on The Colomer Group acquisition date, as well as a full year of Pure Ice sales.

For full-year 2013, the company posted a loss of $5.8 million, compared with a gain of $51.1 million in the year-ago period.

“We successfully completed our transformational acquisition of The Colomer Group on October 9, 2013, reuniting the global Revlon brand and expanding Revlon back into the professional channel. Since the acquisition, we have taken further actions to strategically move the combined business forward. We finalized our integration plan, announced our plans to realize annualized cost reductions related to integrating TCG of up to $35 million by the end of 2015, and began to take actions to achieve these benefits. Also, in December 2013 we announced the exit of our business operations in China, which is expected to generate additional annualized cost reductions of $11 million. Given the transformational nature of our TCG acquisition and our overall cost reduction opportunities, the primary focus for us in 2014 will be the successful execution of these programs to achieve the combined synergies,” said Revlon president and CEO Lorenzo Delpani.

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