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Walgreens sues Wegmans over logo

BY CSA STAFF

New York City Walgreens is suing Wegmans Food Markets, claiming the Rochester, N.Y.-based supermarket company’s logo is too similar to its own.

The trademark infringement lawsuit was filed Oct. 27 at a federal court in Virginia.

Both companies use a similar script in their logos. Walgreens says in the court complaint that consumers could be misled into thinking the companies are connected.

Walgreens says its “flying W” deserves trademark protection because it has been in use since 1951. But Wegmans said the scripted “W” it adopted in 2008 is actually a copy of logos used by the supermarket in the 1930s.

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Smoke less, smell better

BY CSA STAFF

All this month Target is promoting an initiative called Celebrate Smoke-free designed to promote the benefits of not smoking while helping customer and employees choose a strategy to quit that suits their needs and lifestyle. Target hasn’t sold cigarettes in its stores since 1996.

The retailer does offer a wide assortment of stop-smoking aids and is giving those items greater visibility to Target Pharmacy and Target Clinic healthcare professionals who can offer support, smoking-cessation materials and advice. The month-long campaign is promoted with in-store signing, informational brochures and features in the weekly ad and at Target.com. The program coincides with the American Cancer Society’s 2010 Great American Smokeout on Nov.18. The Great American Smokeout is now in its 35th year.

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Art Van Furniture names SVP marketing

BY CSA STAFF

WARREN, Mich. Art Van Elslander, founder and chairman of Art Van Furniture has appointed Diana Sikes as SVP marketing and public relations of Michigan’s largest furniture retailer. In her new position, Sikes will oversee and direct all aspects of advertising, internet, community relations and public relations activities.

Sikes’ retail marketing experience includes work with D.O.C, Weight Watchers, Hansons and numerous healthcare clients. 

 

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