OPERATIONS

Walgreens teams with Coupons.com on Retailer iQ rollout

BY Katherine Boccaccio

Mountain View, Calif. — Coupons.com Inc. announced that Walgreens has rolled out its Retailer iQ targeting and analytics platform in all 8,000 stores, designed to make the promotions and checkout experience digital, mobile and personalized.

According to Coupons.com, Retailer iQ combines several components into one omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior. The components include: digital e-receipt via SMS and email, personalized recommendations for products and coupons, integrated shopping lists, extensive targeting capabilities, real time analytics and a wide range of integrated digital media experiences. The platform integrates into the retailer point-of-sale system to manage the entire flow of digital couponing, including creation, issuance, activation, redemption, validation and clearing.

“This technology pushes crumpled, indecipherable receipts and irrelevant coupons into the digital era,” said Steven Boal, CEO and founder of Coupons.com. “It’s an incredibly powerful tool. We spent three years building it and we’re proud to be working with Walgreens and our other brand and retailer partners to lead the future of promotions.”

Walgreens’ more than 100 million Balance Rewards members can now access Paperless Coupons and digital receipts, with the ability to clip digital offers from walgreens.com/coupons and within its mobile app. Users can redeem offers at point-of-sale by swiping their Balance Rewards cards.

“Our customers live in a digital world and providing them with valuable offerings such as Paperless Coupons or digital receipts is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of Personalization and CRM.

Retailer iQ is built on top of a personalization platform that evaluates shopping baskets and shopping history in addition to other data to deliver a highly personalized experience for consumers. Whether it is information from retailers or manufacturers on the e-receipt, recommendations for adding items to the shopping list, or highly relevant coupons, Retailer iQ’s data engine makes every interaction shopper-specific, whether on a PC, on the go with a mobile phone or in the store.

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News

Supervalu’s Sales joins Toys “R” Us board

BY CSA STAFF

Former Supervalu and Canadian Tire executive Wayne Sales was named to the board of directors at Toys “R” Us to fill a position vacated by Michael Calbert.

Calbert had served on the Toys “R” Us board since 2005 and the company noted his departure did not involve any disagreement. Calbert also serves on the board of Dollar General and earlier this year resigned from KKR & Co.

Filling his shoes on the toy retailer’s board is Wayne Sales. He is the retired vice chairman of Canadian Tire and served as the retailer’s CEO from 2000 to 2006. More recently, Sales served as CEO of Supervalu from July 2012 to February 2013 and was the companies non-executive chairman of the board from 2010 to 2012. He also serves on the board of Tim Hortons, one of Canada’s leading quick serve restaurant operators.

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REAL ESTATE

DDR rolls out additional centers with Tesla Supercharger

BY Katherine Boccaccio

Beachwood, Ohio — Shopping center owner DDR Corp. has installed the third Tesla Supercharger station in its portfolio; the newest Supercharger station is located at Hamilton Marketplace in Hamilton, New Jersey, and represents the third state where a flagship Supercharger station has been activated at a DDR shopping center, following Virginia and Ohio.

Based on current conversations, the relationship could expand to several more locations across the country by year-end, according to DDR.

"We are very proud of our relationship with Tesla and look forward to expanding our involvement across the country as Tesla seeks to broaden its charging network," said Joe Tichar, senior VP of corporate operations for DDR.

Hamilton Marketplace is a 1-million-sq.-ft. power center anchored by Walmart, Kohl’s, BJ’s, Lowe’s, Ross Dress for Less, Bed Bath & Beyond, PetSmart, Michaels, Old Navy, and Pier 1 Imports.

Tesla Superchargers allow Model S owners to recharge their vehicles free of charge while traveling between cities along major highways in North America. Supercharger stations are strategically placed to enable owners to drive from station to station with minimal stops, and are conveniently located near amenities including roadside diners, cafes, and shopping centers.

In addition to the Tesla Superchargers, DDR has also installed four Volta charging stations in Arizona that accommodate a variety of electric vehicles from various manufacturers.

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