MARKETING/SOCIAL MEDIA

Walgreens wins loyalty marketing award

BY Dan Berthiaume

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

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MARKETING/SOCIAL MEDIA

B&N offers Membership Appreciation Days

BY Dan Berthiaume

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

“We’re proud to offer new and existing Barnes & Noble members this extra savings to jump start their holiday shopping,” said Jaime Carey, CEO, Barnes & Noble. “Twice the membership discount means twice the savings for our customers, so now is the perfect time for customers to sign up and become Barnes & Noble members today. Barnes & Noble’s membership program offers millions of loyal customers amazing savings year round, and during this limited time offer, it’s an even greater value.”

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Tilly’s improves site search conversion with Oracle Endeca

BY Dan Berthiaume

Irvine, Calif. – Tilly’s, Inc. has partnered with Thanx Media to host and manage its Oracle Endeca implementation. Tilly’s worked closely with Thanx to select and implement the best solution to meet its goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

“We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” said Chris Brown, senior merchandise manager of e-commerce at Tilly’s. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

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