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Walls + Forms rolls out cost-effective backlit floor stand displays

BY CSA STAFF

Walls + Forms announced its new range of cost-effective, versatile “Lights Alive” backlit floor stand displays that are available in illuminated or non-lit styles. The simplicity of design allows for matching to any store decor or corporate color scheme including marble, granite wood grain, and more. They are a definitive highlight for retail, banking, tradeshow, P.O.P. display, showroom, advertising, shopping mall, and additional applications as vast as one’s imagination.

Lights Alive features an exclusive low-profile aluminum framing system that enables the production of virtually any size high quality lighted display. The Lights Alive backlit floor stand displays are available in two, three and four-ided formats at a budget price. They feature slatwall panels that can be used for merchandising product or for literature holders, and offer easy changing of advertising images. Black is the standard color, with alternatives also available.

Lights Alive floor stands offer a variety of options by tier. They can feature a permanent tier logo or product section at the top “tier” or alternatively in the middle or on the bottom. This is ideal when the floor stand is used as a standalone POP display or as an “attention grabber” alongside a kiosk or store entry. Any of these tiers (or panel sections) can be built with a permanent insert. A merchandising tier allows you to insert pegboard, slot, panel, or slatwall into the frame. Most likely this will be the bottom tier on one, two, three, or four sides, depending upon the display’s configuration. An illuminated tier enables you to construct one or the entire tier for illumination.

Lights Alive offers a multitude of options at the point-of-sale, also featuring standard sizes of single and double-sided light boxes with free standing and hanging options and a ceiling-mounted model that steals existing light from the fixture.

For more information, visit wallsforms.com/signage/illuminated-floor-displays.html.

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PetSmart presents holiday gift list and deals

BY CSA STAFF

PHOENIX, Ariz. PetSmart announces its holiday gift list for their pets for this holiday season.

Homeless pets can also benefit this holiday season with Luv-A-Pet “Chance.” Chance is an overstuffed dog toy and collectable this season available for only $5. Ten% of the overall proceeds from Chance sales will go to PetSmart Charities, which has saved the lives of more than 3.6 million homeless pets.

Some items on this year’s gift list are toys and treats sold exclusively at PetSmart include: Safari Christmas animal print and jungle character toys, “Naughty” or “Nice” novelty tees, large 24″ knotted bone or the chicken-wrapped rawhide treat, squeaker mats and a large Heated Wellness Bed.

This holiday season, PetSmart are offering customers additional savings with seven consecutive weeks of discounted gifts, with a special sale on Black Friday that features hundreds of items up to 50% off.

Deals and discounts can be found at local PetSmart locations during limited-time sales on: Nov. 6-8, Nov. 13-15, Nov. 20-22, Dec. 4-6, Dec. 11-13 and Dec. 18-25.

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Azek hires former OC exec

BY CSA STAFF

Azek Building Products, a manufacturer of PVC decking, molding and trim, has hired Rick Corry as its new VP sales. Corry will be responsible for planning and directing sales strategies and brand building for the Scranton, Pa., firm. He will oversee Azek’s regional sales managers, the VP retail sales, the key account manager and the customer service manager.

Corry worked for Owens Corning for 18 years, where he started as a field sales rep and ultimately became national director of sales. He then went on to become CEO of BuildLinks, a construction management software company.

Most recently, Corry was general manager of the Center for Creative Leadership in Greensboro, N.C., a leadership training company.

“I’m looking forward to bringing my sales and two-step distribution experience to Azek Building Products,” said Corry. “I also plan to tap into my work force performance background to help the sales force maximize their strengths and continue to support our channel partners.”

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