Walmart doubling down on fashion with Bonobos acquisition
Walmart is buying men's clothing retailer Bonobos for $310 million in cash. And the discounter is giving Bonobos founder a key online role.
The deal is in keeping with Walmart's recent efforts to better compete with Amazon by beefing up its online fashion offerings and widen its appeal by buying digitally native, hip brands that target millennials and younger consumers.
Reports about Walmart's interest in Bonobos have been circulating for months.
Founded online in 2007, Bonobos started out by selling men's pants. It has expanded its assortment to include a wider variety of apparel and has opened 35 brick-and-mortar stores ("Guideshops"), with plans to have 100 locations by 2010. It also has a partnership with Nordstrom.
“Walmart has really stepped up to Amazon’s pace, both as a hyper retail innovator and in their growing ecommerce strength through acquisitions," said Charles Dimov, director of marketing, OrderDynamics."The Bonobos acquisition is another peg in the upward direction. Kudos to them for driving retail technology with a strong omnichannel play and presence, and in breaking out of the ‘low price only’ paradigm."
Once the deal is completed, Andy Dunn, founder and CEO of Bonobos will report to Marc Lore, president and CEO of Walmart U.S. eCommerce. Dunn will oversee Walmart's collection of digitally-native vertical brands, which, in addition to Bonobos, also include ShoeBuy and ModCloth. The brands will be offered on Jet.com and possibly other Walmart brands in a variety of countries over time, the company said.
"Adding innovators like Andy will continue to help us shape the future of Walmart, and the future of retail," stated Lore. "I’m thrilled to welcome Andy and the entire Bonobos team. They’ve created an amazing product and customer experience, and that will not change. In fact, Andy will be a great influence on the company, especially in leading our collection of exclusive brands offered online.”
The acquisition is expected to close toward the end of the second quarter or the beginning of the third quarter of this fiscal year.
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Will a hole through a hill save a Mohave center?
In the Mohave Valley of Arizona, a town has punched a hole through a hill to unite a challenged shopping center with the local mall to improve traffic.
Kmart will close its store in the City Square shopping center in Bullhead City, across the Colorado River from Laughlin, Nevada, leaving it without the anchor that was its prime draw. In fact, few locals even knew the name of the center, referring to it just as Kmart, according to the Mohave Valley Daily News.
The center has lined up an Ashley HomeStore to take up part of the space vacated by a Food City market, but the town itself is spearheading an effort to save the center, excavating the linkage to the nearby Riverview Mall. Owners of the center, meanwhile, have upgraded signage in the hopes of giving City Square a new identity.
“We’ve been working on reconditioning it, making it a more attractive center, in the best location in town, we feel,” said property manager Anne Alba.
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Amazon buying Whole Foods Market
In a blockbuster deal that adds even more heat to the already competitive supermarket industry, online line giant Amazon is acquiring Whole Foods Market in an all cash transaction valued at $13.7 billion, or $42 a share.
The deal, which is Amazon's largest transaction to date, benefits both companies, said analyst Neil Saunders, managing director of GlobalData Retail. But he sees it as potentially "terrifying" to other supermarket retailers.
"Although Amazon has been a looming threat to the grocery industry, the shadow it has cast has been pale and distant," Saunders said. "Today that changed: Amazon has moved squarely onto the turf of traditional supermarkets and poses a much more significant threat. The only mitigation is that the more niche appeal of Whole Foods will, at least for the time being, limit the threat to other players."
John Mackey, co-founder and CEO of Whole Foods, will remain chief executive of the grocer after the deal closes. Stores will continue to operate under the Whole Foods banner, and the company's headquarters will remain in Austin, Texas. The transaction is expected to close during the second half of 2017.
“This partnership presents an opportunity to maximize value for Whole Foods Market’s shareholders, while at the same time extending our mission and bringing the highest quality, experience, convenience and innovation to our customers,” stated Mackey.
Analyst Saunders noted that the purchase fulfills Amazon's ambition to be a serious player in the grocery market, giving it an established business that it can transform through its technology and supply chain expertise along with a well-known and well-regarded brand that can, ultimately, be sold across Amazon platforms.
"For Whole Foods, the deal will come as a relief," Saunders said. "The one well-regarded grocery chain has been under pressure for a couple of years and has struggled with sales, margins, and profits. Amazon is effectively a white-knight that has come to its rescue."
Other analysts pointed to the timing of the announcement, which came the day after German discount grocer Lidl made its long-awaited entry into the United States, with plans to open 100 stores within the year.
"Jeff Bezos is a master of PR," said Kelly Sayre, analyst, retail/CPG, IHL Group. "He is brilliant at timing announcements for coopting the news cycle. The drone story and Amazon Go stories of the last two years just happened to coincide with Black Friday weekend. It is not lost on us as analysts that this announcement just happens to coincide with the day(s) that Lidl opened its first stores in the U.S., and Walmart bought Bonobos. And it came just after Aldi announced a 3.4 billion level of investment in expanding in the U.S."
Sayre noted that the deal puts a spotlight on the shifting business model of the U.S. supermarket industry, which she said has been underinvesting in IT, customer experience, and associate training for decades.
"The business model has always been made by impulse items and selling shelf-space to manufacturers," she said. "That model is changing rapidly. Those who adapt will be just fine. Those that don’t will continue to be marginalized. The battle between Walmart and Amazon will just continue to escalate."
Why doesn't Amazon buy Kmart/Sears?
It would seam to me if Amazon wants a brick and mortar store outlet, it would outright buy Sears/Kmart for a song. They could make a killing rebuilding the Sears brand and also implement the Amazon name at both Sears and Kmart stores. Amazon could buy the company for a very big discount!