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Walmart Canada to build $115 million green DC lit entirely with LEDs

BY CSA STAFF

Vancouver, British Columbia Walmart Canada announced that it will open its first sustainable refrigerated distribution center in Balzac, Alberta, later this year. Expected to be one of the most energy-efficient distribution facilities of its kind in North America, the cutting-edge center will be an estimated 60% more energy-efficient than Walmart’s traditional refrigerated distribution centers. The center will include a pilot of fuel-cell technology and many other sustainable features.

The announcement was made at the Walmart Canada Green Business Summit in Vancouver today, which brought together more than 300 of Canada’s largest corporations, NGOs, academics and government leaders to share the business case for sustainability.

In a first for a facility of its type, the entire building will be lit exclusively by low-energy solid-state (LED) lighting.

The company expects to open the sustainable distribution center in the fall of 2010 and is investing $115 million in its construction.

“We’ve set the ambitious goal of building the most sustainable distribution centre possible, while at the same time delivering a compelling return on investment,” said Andy Ellis, senior VP supply chain for Walmart Canada.

Ellis said the facility will be a “living lab” that demonstrates sustainable operations, products and technologies, while showing that environmental sustainability can go hand-in-hand with business sustainability.”

 

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Walmart, P&G partner for family-friendly campaign

BY CSA STAFF

BENTONVILLE, Ark. Walmart announced that it has launched its Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family. As part of the project, Walmart partnered with Procter & Gamble to produce family-friendly TV programming, beginning with “Secrets of The Mountain,” a TV movie which will debut on NBC on April 16.

“At Walmart, we are committed to delivering more quality family entertainment options to parents across the country. It’s something we know our shoppers want, it’s important to the growth of our business, and it’s one more way we are delivering on our brand promise to help families save money and live better,” said Stephen Quinn, chief marketing officer for Walmart.

Walmart reported that its Family Moments campaign will continue to focus on areas important to parents and more initiatives will be announced throughout the year.

 

“We are pleased to be working with Walmart on their Family Moments initiative to positively impact the number of choices families have for television entertainment,” said Marc Pritchard, global marketing and brand building officer for P&G. “As a company of family brands, we know that context matters, and we’re proud to advertise our brands in this broadly appealing content.”

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Sears reaches agreement to sell DieHard products

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears Brands Management announced a trademark license agreement with Schumacher Electric, which will enable DieHard-branded power accessories to be sold to retailers in the United States, Puerto Rico and Mexico.

“DieHard is the top selling brand of power accessories in the United States,” said Guenther Trieb, SVP and president of brands. “We’re excited that this agreement will allow our customers the opportunity to purchase DieHard power accessories at additional retail outlets.”

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