Walmart Canada selects DiJiPOP for digital shelf space monetization
Providence, R.I. — DijiPOP, a leading provider of on-demand digital shopper marketing technology solutions, announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property.
As a complement to Walmart Canada’s current advertiser program, DiJiPOP’s technology will integrate deeply with Walmart Canada’s existing proprietary vendor portal, allowing Walmart.ca vendors to reserve premium shelf space.
“Walmart Canada is committed to giving its customers and its vendors the best in-store experience, and with the rapidly growing number of shoppers on our website, it is important that we provide the same excellence online,” said Sean Coutts, general manager of Walmart Canada. “DiJiPOP will allow us to more effectively control and monetize each product shelf, while also providing our vendors with impactful paid-placement options. We are pleased to have found a unique technology that not only enables us to streamline the implementation of the entire digital shopper marketing process, but also provides us with such scale. It’s a model that will be closely looked at for global adoption.”
DiJiPOP’s proprietary POP technology allows retailers and vendors to fully control their digital shelf space in both ecommerce and mobile commerce environments. With DiJiPOP’s customized solutions, retailers maintain complete control and can determine what placements to offer, approve campaigns submitted by vendors, and measure results — all in one, easy-to-use solution.
Stuart Weitzman taps VendorNet to step up e-commerce with store fulfillment
Boynton Beach, Fla. — VendorNet, a provider of cross-channel fulfillment technology, said that international footwear designer and retailer, Stuart Weitzman will launch VendorNet’s StoreNet Ship-from Store software to integrate its store inventory for e-commerce sales and fulfillment to save sales on the web and in stores.
"The ability to leverage our network of store inventory to augment the online experience provides significant added value to our customers. We will minimize out-of stocks, and satisfy customer demand at their desired point-of-purchase, which is a key factor in delivering an enriched experience for today’s cross-channel shoppers," said Phil Kodroff, VP distribution and MIS at Stuart Weitzman. "The nature of our products implies a relatively high average order size, so out-of-stocks due to imperfect inventory allocations by location can have a significant impact on bottom-line sales. By exposing enterprise-wide inventory online and in all stores, StoreNet will enable us to capture revenue that would have been lost."
Stuart Weitzman’s U.S.-based stores will be live with StoreNet in May.
StoreNet’s ability to integrate with a retailer’s existing retail systems infrastructure allows for rapid deployment. Likewise, a simple store interface minimizes the impact of in-store fulfillment.
StoreNet routes e-commerce orders to stores when the direct-to-consumer warehouse is out-of-stock. Through StoreNet’s order allocation engine, an order is dynamically routed to the best store suited for fulfillment based on business intelligence such as the sell through rate at the item level by store, and a variety of other retailer-defined business rules. Store associates access orders through an intuitive web-based/mobile interface that guides store associates through the fulfillment process including automated pick lists, packing slips, shipping labels, and carrier manifests.
“StoreNet will help us ensure we deliver the complete shopping experience including seamlessly fulfilling orders regardless of the sales channel,” Kodroff said. “If our warehouse or a store is out-of-stock, we can leverage StoreNet to route the order to another location for fulfillment. We don’t disappoint our customers, and we optimize our inventory, a win for our customers and our bottom line.”
Office Depot narrows loss in Q4
Boca Raton, Fla. — Office Depot said Tuesday that it narrowed its loss in the quarter ended Dec. 25 to $58 million, compared with a loss of $77 million in the year-ago period.
Total sales dropped 3% to $3 billion. Sales in the North American Retail division dipped 2% to $1.2 billion; same-store sales decreased 1%. During the quarter, Office Depot closed six stores, opened three and relocated four stores in North America.
For the full year 2010, the retailer reported a sales drop of 4% to $11.6 billion. It lost $2.2 million for the year, compared with a loss of $627 million in 2009.