OPERATIONS

Walmart gives $140,000 on day 8 of holiday Facebook campaign

BY Katherine Boccaccio

Bentonville, Ark. — Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

Organizations being honored on the company’s Facebook page on Monday are serving communities in California, Delaware, Florida, Missouri , North Carolina, Texas and Washington.

Walmart’s call for nominations for its "12 Days of Giving" Facebook campaign resulted in more than 5,400 nominations from Facebook users who shared photos and short descriptions of a nonprofit’s impact in its local community. A panel from the Walmart Foundation reviewed submissions and selected nonprofits with a focus on organizations that are providing basic needs such as food, shelter, clothing and baby supplies.

The eighth day of giving highlights organizations that assist veterans, active members of the military and their families by providing financial services, emotional support, shelters, food, clothing and other necessities.

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A digital déjà vu

BY CSA STAFF

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Target offered a 46-inch Westinghouse LCD television for $298 on Black Friday, but then the following week it offered a more fully featured Philips brand 40-inch LED television for $499. The smaller-screened, but Internet-ready better brand from Philips that was thinner might have been the better deal in this case. Or, shoppers with an affinity for Westinghouse could have waited until the following week when Target featured a 40-inch LED Westinghouse model for $399, or $100 less than the Philips LED from the prior week.

With a sharp price always lurking around the next corner, sometimes shoppers will even find the identical item is featured, as initial sell through of those limited didn’t materialize at the anticipated rate. For example, shoppers interested in a new digital camera were offered a compelling value on a really good Panasonic Lumix GF3 model in the week after Thanksgiving. Target’s weekly ad with prices good Nov. 27 through Dec. 3 showed the $599 regularly priced GF3 camera marked down $200 to $399. And if that wasn’t enough the offer was further sweetened by including a $75 Target gift with purchase. Shoppers who thought that price wouldn’t last or felt they needed to act or risk getting shut out of the deal because quantities were limited had no need to fear. Target’s weekly ad that hit this past Sunday offered the identical product at the same discounted price with the $75 gift card.

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Shaun White’s home products hit stores 12/26

BY CSA STAFF

Being a celebrity athlete creates all sort of opportunities to leverage one’s likeness through licensing deals, oftentimes in ways that are inconsistent with the image and accomplishments that propelled the athlete to greatness.

That is the case with snowboard legend and multiple-Olympic-gold-medal-winner Shaun White. He has enjoyed a successful relationship with Target offering an exclusive line of apparel, accessories and footwear, but now he and Target are venturing into the home furnishings area where there is no correlation to White’s brand equity and legacy of athletic accomplishments.

The premiere collection of Shaun White home products is set to hit Target stores on Dec. 26 and will feature a variety of items to fully style a kid’s room including bedding, lamps, wall decals, curtains, storage bins, a skateboard rack and piggy banks with prices ranging from $9.99 to $89.99.

“It’s been a fun process creating a home product line with Target,” White said in a press release. “We got our first crack at interior design when my brother Jesse and I worked on the Living Room for Target House at St. Jude Children’s Research Hospital. So, we jumped at the chance to give home design a shot and came up with stuff that we would’ve loved to have when we were growing up.”

Similar to other Shaun White for Target items, the home line is co-designed by Shaun and his brother Jesse and is said to reflect Shaun’s personality, drawing on his love of skateboarding, snowboarding, travel and music.

“Introducing a home collection is the latest chapter in Target’s decade-long relationship with Shaun,” said Troy Michels, manager of Target lifestyle marketing. “Designing products for Target gives Shaun a way to share his unique point of view, and the new home line is no exception.”

Those who can’t find what they like in stores, can visit Target.com where additional styles will be offered, including three window curtains and duvet sets featuring Shaun White’s signature blue monster. Shoes and clothes made sense as White embodies a lifestyle, but now that he’s “designing” duvet covers, piggy banks the brand has surely been diminished among those who may have once idolized White.

Somewhere a kid carving up the slopes at a ski resort has to be wondering, “Why’d you do it man? Duvet covers and piggy banks?”

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