FINANCE

Walmart MoneyCard first to offer cash back on prepaid debit card

BY CSA STAFF

Bentonville, Ark. Walmart announced the first cash-back incentive for consumers using a prepaid debit card. When customers use the Walmart MoneyCard to buy gasoline for their vehicles, they will receive 1% cash back on their gas purchases nationwide through Dec. 31.

“We know our customers need to stretch their budgets wherever they can. Just in time for Memorial Day and summer vacations, we are delighted to offer a benefit they want — cash back on gas,” said Jane Thompson, president, Walmart Financial Services. “It’s one more way we can help families save money.”

The Walmart MoneyCard is a reloadable prepaid Visa debit card that only costs $3 to purchase, does not require a bank account or credit check, and never has overdraft fees. Customers buying new MoneyCards will be automatically enrolled in the cash-back program, while customers who already have MoneyCards will find it easy to enroll. The cash back will be added to the MoneyCard balance.

The Walmart MoneyCard is issued by GE MoneyBank with additional services provided by Green Dot. The MoneyCards are available at U.S. Walmart stores and can be used everywhere Visa debit cards are accepted.

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Kohl’s announces advertising deal with Oprah Winfrey Network

BY CSA STAFF

LOS ANGELES Kohl’s Department Stores announced that it has struck an advertising partnership with OWN: The Oprah Winfrey Network for the original series “Your OWN Show: Oprah’s Search For The Next TV Star.” Kohl’s will sponsor the series, which is executive produced by Mark Burnett.

The partnership with Kohl’s will include a “presenting sponsorship” position for Kohl’s for “Your OWN Show: Oprah’s Search For The Next TV Star,” paid media, integrations, online and on-air exposure, tagged tune-ins and publicity.  Unique to the partnership, a series of short, co-branded vignettes, specially created for the series, will air both within and outside of  “Your OWN Show: Oprah’s Search For The Next TV Star.”

 

“We are incredibly excited to partner with OWN for this debut television series, ‘Your OWN Show:  Oprah’s Search For The Next TV Star,'” said Julie Gardner, EVP and chief marketing officer for Kohl’s Department Stores.  “This multi-faceted integration will span across several mediums and is designed to reach our shared consumer in a way that is fresh, fun and relevant.”

The winner of the competition will be awarded his or her own studio talk show for the OWN network.  Online auditions to participate in the series begin May 14 at Oprah.com, as announced today on “The Oprah Winfrey Show.”

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Kohl’s donates $25K for tornado relief

BY CSA STAFF

MENOMONEE FALLS, Wis. Kohl’s Department Stores has announced a $25,000 cash donation to the American Red Cross in response to the recent tornadoes and severe weather that caused widespread damage throughout Oklahoma and Kansas.

In addition to a financial contribution, Kohl’s said it is encouraging its associates to volunteer in support of cleanup efforts through its A-Team associate volunteer program. In recognition of volunteer hours, Kohl’s will donate corporate grants to the nonprofit organizations being supported by Kohl’s associates.

“Thousands of families in the Oklahoma and Kansas communities we serve were impacted by destructive tornadoes and severe weather,” said Julie Gardner, Kohl’s EVPand chief marketing officer. “During this difficult time, we hope our financial assistance and volunteer service brings some relief to those affected throughout the area.”

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