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Walmart offers holiday price guarantee

BY Marianne Wilson

Bentonville, Ark. — Walmart on Monday said it will offer shoppers gift cards if they buy items and then see lower prices at other stores during the holiday season.

The chain’s "Christmas Price Guarantee" will apply to good purchased Walmart stores in the United States from Nov. 1 to Dec. 25. Under the program, shoppers who buy a product at Walmart and then find the identical item listed for a lower price at another store can receive a gift card for the difference.

Items placed on layaway, where a buyer reserves merchandise by paying a deposit, are also be eligible for the program.

The plan excludes Black Friday ads, expired ads, Internet prices, percentage-off ads, clearance ads, and certain other offers. Shoppers must bring in their Walmart receipt and a competitor’s printed ad by Dec.25 to get the gift card.

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Lowe’s personalizes home improvement with new site

BY CSA STAFF

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe’s announce that it has introducedMyLowe’s, an integrated online experience that will help customers manage their biggest asset – their homes. Both the new campaign and website are part of Lowe’s strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.

Accessed via Lowes.com, MyLowe’s will allow customers to keep track of all purchases, in-store and online, via their online profile.

“Customers expect to be engaged and in control throughout the entire home improvement experience – from inspiration to enjoyment,” said Tom Lamb, Lowe’s SVP marketing and advertising. “MyLowe’s will enable our customers to track and manage their homes all in one place, and it will allow Lowe’s employees to be better equipped to help meet the needs of our customers.”

Features of MyLowe’s include:

  • A MyLowe’s card or key fob to track in-store purchases online

  • Home profile to create rooms and store floor dimensions, product details and notes

  • Folders and lists to organize products, projects and ideas

  • Purchase history from all purchase points (in store, contact center, online and mobile)

  • Paint formula tracking after check out

  • Access to warranties and product manuals from product detail pages

  • Ability to set reminders for air filters and other common maintenance items

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Walmart guarantees Christmas savings

BY CSA STAFF

BENTONVILLE, Ark. — Walmart announced that it is helping ensure customers pay the lowest price on holiday gifts with the launch of its Christmas price guarantee.

Customers who purchaseeligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25.

"The greatest gift we can give our customers this holiday is great low prices on the things they want most," explained Duncan Mac Naughton, chief merchandising officer, Walmart U.S. "Walmart is easing shopping stress this Christmas by allowing customers to shop when and how they want, all while guaranteeing low prices through the entire holiday season."

Walmart’s Christmas Price Guarantee is valid on purchases made Nov. 1 through Dec. 25 on identical items (the same brand, size, color, quantity, grade and model number) that are currently available at competitor’s stores located within the same local market as a particular Walmart store. To apply for the Christmas Price Guarantee, customers need to simply bring in their original Walmart cash register receipt and the local competitor’s current printed ad to Walmart’s customer service desk through Dec. 25. Once validated, a gift card for the difference will be issued. Items placed on layaway will also be eligible for the Christmas price guarantee.

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