Walmart pushes mobile and social media initiatives with key acquisition
Bentonville, Ark. — Wal-Mart Stores said Wednesday that its technology unit, @WalmartLabs, has acquired Boulder, Colo.-based mobile and social advertising firm OneRiot.
OneRiot’s technology will become part of WalmartLabs’ mobile and social shopping efforts, allowing the retailer to hone its social media skills and develop a variety of shopping and retail-related applications.
Whole Foods daily deal hits record
Portland, Ore. — Daily deal site LivingSocial said Tuesday that it has reached new records with its first nationwide grocery deal, implemented with Whole Foods Market.
The debut deal offered shoppers $20 worth of products at Whole Foods for $10.
According to LivingSocial, the program was selling at the rate of 115,000 deals an hour. The company planned to sell up to one million of the deals, which became available at 5 a.m. ET on Tuesday and was scheduled to run until the same time Wednesday. However, by midday Tuesday about half were gone, and the deal was expected to sell out early.
Family Dollar testing ShopperGauge Learning Lab
Winston-Salem, N.C. — RockTenn and BVI Networks announced the debut of its first large-format ShopperGauge Retail Learning Lab at Family Dollar Stores.
The goal is to provide a state-of-the-art “learning laboratory” in a set of real stores where Family Dollar and its suppliers can test designs, displays and promotions with customers, ultimately improving the in-store shopper experience.
The 20-store testing environment is the first of its kind in the retail industry. The ShopperGauge in-store behavior monitoring system utilizes video and advanced analytics to automate the process of collecting and analyzing shopper behavior in real-time as shoppers move about the store, naturally interacting with brand messaging and displays.
The system then generates quantifiable metrics showing how many shoppers visited each location and which brands were most effective in engaging and converting them to purchase.
“The ShopperGauge Learning Lab will provide us with instant access to shopper insights, allowing us to incorporate the voice of the customer into our in-store merchandise and marketing decisions,” said Don Hamblen, senior VP, customer marketing, Family Dollar.