MARKETING/SOCIAL MEDIA

Walmart shows support of women-owned businesses with new logo

BY Michael Johnsen

Washington, D.C. — Walmart, along with the Women’s Business Enterprise National Council and WEConnect International, on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets.

Women-owned businesses that are WBENC and/or WEConnect International certified will be eligible to display the logo on their product packaging. Walmart’s collaboration with WBENC and WEConnect International on the new logo is aligned with their overall strategy and focus on women-owned businesses.

"At Walmart we are committed to empowering women and impacting women-owned businesses from around the world-and so are our customers. In fact, we recently conducted a survey that found 90% of female customers in the U.S. would go out of their way to purchase products from women, believing they would offer higher quality," stated MiKaela Wardlaw Lemmon, senior director of Women’s Economic Empowerment at Walmart. "We hope our collaboration with Women’s Business Enterprise National Council and WEConnect International will make customers around the world more aware of great products from women-owned businesses, and help these women continue to grow their businesses."

In September 2011, Walmart launched its Global Women’s Economic Empowerment initiative, committing to source $20 billion from women for the U.S. business and to double sourcing from women internationally by the end of 2016.

Women-owned businesses contribute over $1.3 trillion dollars to the U.S. economy and women are responsible for more than 80% of the consumer decisions globally.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Alibaba to list on New York Stock Exchange

BY Marianne Wilson

New York — China’s Alibaba Group Holdings plans to list its shares on the New York Stock Exchange, Bloomberg reported. In a filing on Thursday, the company revealed it will use the ticket "BABA."

Alibaba filed for its IPO in May. The online giant is looking to sell about a 12% stake, the report said. Experts have said it could be the largest U.S. IPO ever.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

RH New York, The Gallery opens in NYC’s Flatiron District

BY Staff Writer

New York — Restoration Hardware’s RH New York, The Gallery, located at 935 Broadway in New York’s Flatiron District, is open for business.

With three floors and 30,000 gross sq. ft., the newly expanded gallery is three times its previous size, featuring a dramatic antique mirror-lined grand staircase with custom-designed iron handrails inspired by the late Venetian architect Carlo Scarpa.

The new gallery features an expansive offering of the brand’s recently unveiled 2014 furniture collections, including pieces from the brand’s RH Small Spaces Source Book. Additionally, and coinciding with the launch of the RH Rugs Source Book, the gallery includes a Ben Soleimani Rug Showroom that displays the fourth generation designer’s exclusive hand-knotted and hand-woven rugs for RH. Also featured is his recently debuted Vintage collection from the 1940s and 1950s curated during his global travels.

The third floor has urban, garden-inspired settings showcasing collections from the RH Outdoor Source Book in all-weather wicker, weathered teak and high-performance Perennials fabrics.

Throughout the three floors is an expanded offering of the brand’s RH Objects of Curiosity and RH Tableware collections, objects, accessories and tableware that have been curated by artisans from around the world.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...