Walmart in talks to buy another online fashion retailer
Walmart reportedly is about to make its fourth e-commerce acquisition in seven months as the chain continues to beef up its online arsenal and fashion offerings against Amazon.
Walmart is in advanced discussions to acquire Bonobos, an e-commerce-driven apparel company that designs and sells upscale men’s clothing, for about $300 million, reported Bloomberg. Founded in 2007, the brand is known for its hip, stylish threads and expert fit.
Most recently, Bonobos has been growing its physical footprint. It currently operates some 31 stores (which it calls “guideshops”) nationwide. It also some of its goods at Nordstrom.
Walmart has been on a buying spree of sorts under the director of Marc Lore, president and CEO of the chain’s U.S. e-commerce division, who came on board when the discounter bought Lore’s Jet.com last year.
In March, Walmart acquired online young women’s apparel and accessories site Modcloth. Prior to that, in February, the discounter acquired outdoor gear online retailer Moosejaw for $51 million. In January, it bought ShoeBuy for $70 million.
Report: Walmart ‘evaluating’ food retail in India
Wal-Mart Stores is still considering a possible entry into the food retail market in India.
With new rules allowing for 100% foreign ownership of food retailers selling goods produced in India, Krish Iyer, the president and CEO of Wal-Mart India, a wholly-owned subsidiary of Wal-Mart, said the chain is “evaluating” the guidelines, reported The Economic Times. His answer came in response to a question as to whether Walmart was planning on entering the market.
Currently, Walmart India operates in the wholesale segment, and has 21 cash and carry stores in the country. It plans to increase the number to 50 by 2021, according to the report.
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Missguided, Westfield Stratford City, London
British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store at Westfield Stratford City mall in London.
Featuring an “on-air” television studio concept, the 20,000-sq.-ft. space delivers a dynamic live stream of real-time content, fashion and inspiration in a bold environment. It reflects the desire of its young, Snapchat-obsessed core audience for the new by offering a constantly changing space that includes plenty of shareable moments.
Fusing the online and offline experience, the store is loaded with signage that encourage customers to download the brand’s app and follow it on Snapchat. Lightboxes boasting cheeky slogans that perfectly capture the playful, sometime outrageous voice of the brand are everywhere.
There are no traditional navigation paths in Missguided. Instead, the emphasis is on exploration and immersion. The space is fashioned as a series of lifestyle stage sets.
With social interaction at the heart of the concept, Missguided breaks from tradition and locates its fitting rooms at the front of the store, styling the area as an interactive lounge space, complete with emojis and tongue-in-cheek signage. Inspired by a glamorous Miami Beach pool party, palm trees surround the space and a swimming pool animation is projected onto the ceiling. Comfy seating areas encourage groups of friends to spend time showing off looks and exploring their personal style.
Designed by Dalziel + Pow, London, Missguided won a silver award in the softline specialty store category of the 2017 Shop! Design Awards.