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Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers

BY Marianne Wilson

Dayton, Ohio — Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.

The “Best Retail Brands 2013” report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands in countries around the globe. The U.S. brands are valued in collaboration with Interbrand Design Forum, Dayton, Ohio.

While the top three U.S. brands remain unchanged from last year, there were some significant changes in the rankings. Macy’s was the biggest riser, increasing brand value by 62% and moving up nine spots on the list to number 40. Amazon.com also made strides, moving up to number four on the list, growing brand value by 46%.

Best Buy fell out of the top 10 for the first time in the five years that Interbrand has ranked the brands, with a brand value decline of 52% (it was No. 13 on the list.). Other electronic retailers that dropped were GameStop (No. 26, with a value decline of 29%) and Radio Shack (No. 47, with a value decline of 26%).

Three brands — Express, Cabela’s and Anthropologie — joined the list this year, while Toys “R” Us, Abercrombie & Fitch and Advance Auto Parts fell out of the ranking.

“The brands that make our list define the retail ecosystem and determine where it’s going,” said Justin Wartell, managing director, Interbrand Design Forum. “Their relevance combined with the influence of new brands with unique business models brings the evolving world of retail into focus — interconnected, immediate, always on, dynamic, memorable and sometimes unexpected.”

Here are the top 10 U.S. retail brands:

  1. Walmart (Brand value: $141 billion)
  2. Target ($25 billion)
  3. The Home Depot ($22.9 billion)
  4. Amazon ($18.6 billion)
  5. CVS/pharmacy ($15.9 billion)
  6. Coach ($14.6 billion)
  7. Walgreens ($14.4 billion)
  8. Sam’s Club ($13.5 billion)
  9. eBay ($10.9 billion)
  10. Nordstrom ($10.1 billion)

Looking beyond the United States, the following brands took the top spot in their respective countries:

  • Lululemon (Canada)
  • Oxxo (Mexico)
  • Natura (Brazil)
  • Tesco (U.K.)
  • Carrefour (France)
  • Aldi (Germany)
  • Uniqlo (Japan)
  • Suning (China)
  • FairPrice (South East Asia, Singapore)
  • Lotte Department Store (Korea)
  • Woolworths (Australia)

Visit BestRetailBrands.com to download the full report and rankings.

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NRF supports bill to encourage foreign travel

BY CSA STAFF

WASHINGTON — The National Retail Federation has released the following statement from NRF President and CEO Matthew Shay in support of the Jobs Originated Through Launching Travel (JOLT) Act:

“With the average international tourist spending well over $4,000 shopping in our stores, staying at our hotels, and eating at our restaurants, efforts aimed at encouraging more foreign travel is a simple way to spur economic growth and job creation. This is especially true in the retail industry.

“By expanding the Visa Waiver Program to cover more citizens from emerging economies and markets like Argentina, Brazil, Chile, Israel, and Poland, and reforming our antiquated visa review and approval processes, the JOLT Act will work to entice more foreign travelers and shoppers to our shores.

“The Obama Administration has made great strides in reducing visa wait times over the past year but more can be done to tap into the hundred billion dollar international tourism and travel market."

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Macy’s expands fulfillment center to meet growing omnichannel needs

BY CSA STAFF

CINCINNATI — Macy’s announced that it will expand its online order fulfillment center in Goodyear, Ariz., to accommodate continued sales growth as part of the company’s omnichannel strategy. The company is expected to invest more than $35 million in capital in the project.

The Goodyear facility, with 600,000 square feet of space, was built by Macy’s Inc. and opened in spring 2008. The expansion will add 360,000 square feet of space. Construction is expected to begin this summer so the expanded facility, with a total of 960,000 square feet, can be operational in spring 2014.

“Macy’s omnichannel strategy has helped us to accelerate sales growth – from a combination of stores and online – in recent years as we position our company to serve customers no matter wherever, however and whenever they prefer to shop. Our online fulfillment centers, as well as the 500 Macy’s stores that will be equipped to fulfill orders by the end of 2013, handle customer orders placed online, as well as ship products to customers who shop in stores that may not stock the specific product they need. Through our omnichannel strategy, we can access the total inventory of our company for every customer,” said R.B. Harrison, Macy’s Inc.’s chief omnichannel officer.

“Going forward, it is important that our systems and facilities continue to develop so we have the capacity to continue to serve customer demand and grow sales. Goodyear already is a state-of-the-art fulfillment center, and this expansion will allow us to scale up its capabilities to handle the higher level of volume expected in the years ahead,” Harrison said.

The Goodyear fulfillment center currently employs more than 500 full-time-equivalent associates. With the expansion, employment is expected to grow to more than 625 full-time equivalents.

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