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Walmart’s Black Friday deals to start at 6 p.m. Thanksgiving

BY Marianne Wilson

Bentonville, Ark. — Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."

"Black Friday is our day – our Super Bowl – and we’re ready to prove once again that no one does it better than Walmart," said Bill Simon, president and CEO, Walmart U.S.

Compared to last year, Walmart said it will offer 65% more inventory on televisions and double the number of tablets. The retailer also said it is offering lower prices this year. For example, this year a 32" LED TV will be available at Walmart for $98. Last Black Friday, a 32" LED TV sold for $148.

For online shoppers, Walmart will offer special deals starting Thanksgiving morning, some of which will be the same as those offered at the sales events at the stores later in the evening.

As it did last year, Walmart is offering a one-hour guarantee whereby customers who are in designated lines at certain times to buy special sale items are guaranteed the item either that night or before Christmas. This year, Wal-Mart will organize the events by handing out wristbands so that people have that item reserved and can keep shopping until the sale starts.

"Some other retailers advertise great deals, but may only have a handful of products available, forcing customers to wait outside the store only to leave disappointed,” Simon said. “Not at Walmart. Most of our stores are open 24 hours so customers can come inside. And we’ve improved this year’s shopping experience so customers can spend less time in line and get what they need without going anywhere else."


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Cache Q3 loss widens

BY Staff Writer

New York — Cache’s loss in the third quarter widened amid increased expenses. Its results were also impacted by a large income tax benefit last year.

For the period ended Sept. 28, Cache Inc. lost $8 million, compared to a loss of $6.4 million a year ago.

Revenue increased 3% to $47.2 million, from $45.8 million. Same-store sales were down 2.9%.

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ShopperTrak ranks best days to shop to avoid holiday crowds

BY CSA STAFF

If avoiding large crowds is your criteria for tackling the holiday shopping season, then ShopperTrak has some advice for you.

ShopperTrak, a leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.

"There’s a reason Black Friday and the Saturday before Christmas attract the heaviest crowds — retailers flood consumers with discounts and special offers on those days," says ShopperTrak founder and EVP Bill Martin. "But quieter shopping days also present their fair share of deals for consumers, along with more attentive customer service and a leisurely shopping experience."

ShopperTrak predicts that Wednesday, Dec. 4, will be the best day to shop this holiday season with the least amount of store shopper traffic. Three other days that same week — Dec. 2 (Monday), Dec. 3 (Tuesday) and Dec. 6 (Friday) — also garnered top spots as some of the best days to shop this year. These weekdays immediately follow Black Friday weekend, which ShopperTrak anticipates will be among the busiest days for retail shopper traffic and sales. Given their proximity to Thanksgiving and Black Friday, a good selection of merchandise likely will remain in the stores for retailers working to capture those sales.

Historically, the majority of shoppers flock to malls on the weekends between Thanksgiving and Christmas. With four weekends between Thanksgiving and Christmas this year — compared to five weekends last year — consumers will have fewer weekend days to complete their holiday shopping. The weekdays will see stores with fewer crowds and more attentive sales staff offering shoppers an opportunity to complete some of their holiday shopping without competing with the crowds.

Despite lower store shopper traffic, weekdays provide an opportunity for retailers to promote and move merchandise that remains after weekends.

"Consumers are often more alert to sales and promotions than if they shopped on chaotic weekend days," says Martin. "Retailers can use traffic benchmarking reports and real-time analytics to better prepare their store and staff to seize selling opportunities on these slower-traffic days and turn browsers into buyers."

Rank
Date
Day of the Week
1
Dec. 4
Wednesday
2
Dec. 3
Tuesday
3
Dec. 2
Monday
4
Dec. 11
Wednesday
5
Dec. 9
Monday
6
Dec. 10
Tuesday
7
Dec. 6
Friday
8
Dec. 13
Friday
9
Dec. 12
Thursday
10
Dec. 16
Monday

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