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Wayfair reports $915 million revenue for 2013

BY Dan Berthiaume

Boston – Wayfair reported $915 million in revenue to close the year 2013, with an annual revenue growth rate of 55% and order intake exceeding $1 billion. The company said its portfolio of home brands experienced steady growth throughout 2013 capped off by strong holiday sales in the fourth quarter.

"We were expecting impressive sales growth in 2013 and are pleased to see our model is working to drive increased brand awareness, customer acquisition and retention," said Niraj Shah, CEO and co-founder of Wayfair. "We are focused on delivering an exceptional shopping experience specifically geared to home goods and will continue to address the unique requirements of this market category with innovation across all aspects of our business."

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Abercrombie & Fitch launches omni-channel spring campaign

BY Dan Berthiaume

New Albany, Ohio – Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities. The campaign, “The Making of a Star,” spotlights a select group of rising actors and musicians.

The cast includes Christa B. Allen (ABC’s "Revenge"), Diego Boneta ("Rock of Ages," "The Dead Men," "Another You," "Pele and Eden"), Kylie Bunbury (ABC Family’s "Twisted"), Colton Haynes (CW’s "Arrow"), Jazzlyn Marae (Nickelodeon’s "Fred: The Movie," ABC Family’s" Nine Lives of Chloe King"), Steven R. McQueen (CW’s "The Vampire Diaries "and upcoming Steve McQueen Documentary"), and Debby Ryan (Actress/Musician). Photographs and videos of each star, shot by photographer Bruce Weber, will be featured online, in the A&F app, and in A&F stores around the world.

Abercrombie & Fitch will host live Twitter Q&A sessions with Diego Boneta, Steven R. McQueen, and Debby Ryan throughout the season. Consumers can follow @abercrombie on Twitter and Instagram to be part of "The Making of a Star" campaign.

"A&F’s new Stars on the Rise are exceptional, multi-dimensional, and optimistic," said Craig Brommers, senior VP of marketing for Abercrombie & Fitch. "We’re excited to add a new cast to our long list of successful talent."

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Pet360 gives new VP of strategic partner development two paws up

BY CSA STAFF

Pet360, a leading network of digital resources for pet owners, has appointed Jon Roska as VP of strategic partner development.

In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet owners in new ways. Roska founded the company’s longest-standing Web property — PetFoodDirect.com — in 1997 and most recently served as Pet360’s VP of merchandising.

"With 17 years of experience in the pet food and supplies industry, few people know the space as well as Jon," said Rose Hamilton, EVP and chief marketing officer at Pet360. "His knowledge of the marketplace makes him the ideal collaborator for brands looking to educate consumers, increase sales and create loyalty."

"Our team specializes in identifying the best, most effective ways to connect and communicate with pet parents," states Andrew Zucker, chief media officer at Pet360. "In the months ahead, we’ll be leveraging our expertise to more closely integrate our ecommerce and media businesses and create programs that generate positive brand awareness and ultimately lead to an increase in product sales."

According to the company, its product promotions, new item introductions and consumer education have helped several of the pet industry’s leading brands increase sales and exceed new customer goals. Additional media services include high impact media, proprietary audience targeting technology, custom editorial solutions, digital advertising and event marketing.

Pet360 is an integrated media and e-commerce company devoted to everything related to pets. Its network is made up of more than 30 of the top pet websites and reaches more than 12 million pet owners a month. Its family of premium brands includes Pet360.com, petMD.com, PetFoodDirect.com and BlogPaws. The company is headquartered outside Philadelphia, Pa.

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