Wayside, Burlington, Mass.
As part of a multi-phase revitalization of The Wilder Cos.’ Wayside property in Burlington, Mass., the company announced that Ethan Allen and Starbucks, along with Potbelly Sandwich Shop, will open in high-visibility locations.
Ethan Allen will occupy 12,272 sq. ft. in the lower level of the former Borders location. The store will have a major presence on the upper level as well, with an entrance between L.L. Bean and the new Seasons 52 restaurant. Starbucks will take a high-visibility endcap location in 1,589 sq. ft. next to Coldstone Creamery. Potbelly Sandwich Shop will open its fourth Massachusetts location in 1,946 sq. ft. this spring.
The opening of Ethan Allen will complete the transformation of the former Borders location into two large format spaces. Seasons 52 will open its first location in the Boston market with an upper-level location.
This spring Wayside’s revitalization work will continue with the completion of the parking reconfiguration and improved pedestrian flow, along with enhancements to the center island including new plantings, a reconfigured walkway, and new seating and leisure areas. “These improvements combined with the increased shopping and dining choices will provide more options and greater convenience to Wayside shoppers,” said Wilder’s VP leasing, Gary Robinson.
Vitamin Shoppe opens first international store
PANAMA CITY — U.S.-based Vitamin Shoppe has opened its first international franchised Vitamin Shoppe store in Panama City, via franchisee, Reprico. The retailer operates more than 600 retail locations across the United States.
"Our grandparents were pioneers in Pharmacy in Panama," said Marta Ferrer, director retail Stores for Reprico. "We are excited to open a store that can help people feel better and live healthier with the best quality products."
As a specialty retailer of nutritional products ranging from vitamins and sports supplements to herbal remedies, beauty aids and more, the Vitamin Shoppe offers Panamanians an unrivalled selection of brands and products. The stores feature over 800 products from more than 70 brands, including Vitamin Shoppe’s own proprietary brand of high quality products.
The company supports its broad assortment with a knowledgeable and well trained team of store associates. Vitamin Shoppe Health Enthusiasts participate in continual training allowing them to best help customers find the products that are right for their unique health needs.
"We’re excited to partner with Reprico and bring the Vitamin Shoppe to Panama," said Musab Balbale, director new business for the Vitamin Shoppe. "Our focus on delighting the customer with knowledge and great service will make us a trusted source for our customers in Panama."
Maurices names chief merchant
SUFFERN, N.Y. — Ascena Retail Group announced that Erin Stern has accepted the position of EVP and chief merchandising officer with their Maurices brand effective April 15. Maurices (based in Duluth, Minn,) is an 860-store chain serving a twenty-something female (sizes 0 to 24) in small- and mid-markets.
David Jaffe, president and CEO of the Ascena Retail Group, commented, “Erin is an outstanding merchant with a strong strategic vision and understanding of this customer. Erin is an exceptional hire for this role.”
Stern joins Maurices with more than two decades of retail experience including chief merchant for Juicy Couture and president of bebe Sport. The majority of Erin’s retail career was with Gap Inc. where she held several senior merchandising positions across multiple product categories in their Old Navy division.
Stern earned a BA degree from Tulane University.