FINANCE

Weather hits Dollarama December sales

BY Dan Berthiaume

Montreal – Adverse weather conditions as well as power outages in some of Dollarama’s core markets throughout the month of December 2013 resulted in a significant reduction in store traffic and the temporary closure of approximately 80 stores, for periods ranging from a few hours to two consecutive days. The majority of the impacted days occurred during the two weekends leading up to Dec. 25.

Taking into account the 8.4% increase in comparable store sales for the month of November and the 7.5% decrease for December, same-stores sales for the months of November and December combined decreased by 1.4% compared to the previous year. Dollarama believes the decline in December sales to be an exceptional event as sales are now trending back to normal levels in January.

Dollarama will provide additional details when it releases its financial statements in spring 2014 for the fiscal year ending Feb. 2, 2014. The company does not intend to provide updates or guidance for future interim periods in respect of same-store sales figures.

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News

ePrize becomes HelloWorld, releases SaaS platform

BY Dan Berthiaume

Pleasant Ridge, Mich. – Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

● Live event activation: Jumbotron games, photos, tweets and texts to screen, for concert tours, sporting events, tradeshows and retail.

● Promotions: Sweepstakes, instant-wins, trivia, photo contests and advergames.

● Loyalty programs: Points-based, social engagement or advocacy programs with a range of reward options and prize catalogs.

● In-store activation: Digital coupons, scavenger hunts, mobile clubs, and POS integration.

"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities, but have also made engaging with consumers complicated with multiple vendors and complex software," said HelloWorld CEO Matt Wise."In the same way Salesforce.com and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. We’re proud to pave the way for brands to take advantage of this exciting and evolving medium.”

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MARKETING/SOCIAL MEDIA

Matrix launches Google Glass beauty app

BY Dan Berthiaume

New York – Hair care brand Matrix, a subsidiary of L’Oreal USA, is launching Matrix Class for Glass, a new Google Glass app. Class for Glass features a three-phase rollout, including an exclusive blogger video series, the Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform.

Also coming in late spring 2014, Class for Glass will house an exclusive library of content that can be downloaded by consumers and professionals. The blogger video series will feature tutorials that capture styling sessions directly from the eye of the stylist, and Eye for Style will offer appointments with celebrity stylist George Papanikolas, who will capture each person’s style and finish service via Google Glass and subsequently email the video to the client to serve as a personalized at-home tutorial.

"This new initiative will completely transform the hair styling experience," said VP and general manager of Matrix Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done. We’re extremely excited to be leading the way in professional and consumer hair education with this initiative.”

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