News

Webinar: Grab Attention and Influence Purchase Decisions With Digital Signage

BY CSA STAFF

Join Chain Store Age on Thursday, March 14, at 2 p.m. (Eastern) for a free Webinar, sponsored by Microsoft, on how to use digital signage solutions to improve customer engagement, improve brand awareness, target specific audiences, and quickly update messages — all while reducing costs and driving sales. Also, see best-practice examples of how retailers are leveraging digital signage for their competitive advantage.

The speaker, Jeff Collard, president of Omnivex Corp., is a leading authority on the use of digital signage in retail.

Click here to register.

keyboard_arrow_downCOMMENTS

Leave a Reply

S.Hance says:
Mar-13-2013 04:01 pm

Some of the web conferencing
Some of the web conferencing services sellers provide a complete solution while other do not. It may provide hidden or anonymous participant functionality. - Aflac Assist LLC

S.Hance says:
Mar-13-2013 04:01 pm

Some of the web conferencing services sellers provide a complete solution while other do not. It may provide hidden or anonymous participant functionality. - Aflac Assist LLC

B.Moles says:
Mar-12-2013 02:38 am

In business we need to think
In business we need to think first our customer, this digital signage solutions will surely help us for a fast and much easy to do our task. regards, brent

B.Moles says:
Mar-12-2013 02:38 am

In business we need to think first our customer, this digital signage solutions will surely help us for a fast and much easy to do our task. regards, brent

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Dove gives women chance to control Facebook ad space, promote positive beauty messages

BY CSA STAFF

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women’s Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

Beginning on March 8, the Dove Ad Makeover campaign allows women (and men) to use a Facebook application, which can be found at Facebook.com/Dove, to spread positive advertising to people across the country. In 2012, the Ad Makeover campaign reached 33 million women, and this year it promises to inspire widespread self-esteem with its availability in 19 countries.

"Dove has always listened to women, and we feel that International Women’s Day is the perfect time to once again inspire them by bringing our Ad Makeover Facebook app to America and to 18 [other] countries around the world," said Rob Candelino, VP Unilever skin care. "We chose Facebook because of its power and reach in social media, which would propel these positive beauty messages to be seen by as many women as possible."

The app uses auction-style bidding systems used to purchase ads on many online sites to increase the number of positive messages women see. Women (and men) can choose 1-of-8 beauty messages that make them feel beautiful, such as "Your birthday suit suits you," "Everybody is beautiful" and "The perfect bum is the one you’re sitting on." The chosen messages will appear in available ad space on Facebook — paid for by Dove — and a counter on the Facebook app will track the number of women who receive positive beauty messages.

The Dove Ad Makeover app allows for:

  • A notification that an ad story has been published to be posted to participant’s timeline;

  • The participant to choose keywords that describe other women who should see the ad story (from health and travel to fashion and beauty) — message is published throughout women’s Facebook experience; and

  • The participant to opt to send app to friends’ timeline.

To show support for the campaign on Twitter, tweet @Dove using the hashtag #admakeover.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Saks redesigns website

BY CSA STAFF

NEW YORK —Saks Fifth Avenue has redesigned the Saks.com homepage to include a longer, more fluid layout that more prominently highlights seasonal trends and most-wanted designers.

The new site now features larg-scale photography, improved navigation, easier access to magazine-style features and enhanced product detail pages.

Saks.com was last refreshed in July 2010 and the last complete redesign was in September 2007.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...