OPERATIONS

Webinar Today: Creating the Ultimate Customer Experience

BY Marianne Wilson

New York — As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Thursday, September 26, at 2 p.m. (EDT). Register here.

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MARKETING/SOCIAL MEDIA

Dunnhumby launches new venture to invest in retail tech start-ups

BY Marianne Wilson

Boston — Marketing analytics firm Dunnhumby Tuesday announced it has launched Dunnhumby Ventures, an investment firm that will focus on financing retail technology start-ups.

The company said the new venture will fund startup businesses that are embracing data for innovations along the consumer’s path to purchase. Average initial investments will be $100,000 to $500,000.

“We are looking for retail’s game changers,” said Dave Balter, global head of investments at Dunnhumby, who will lead the new operation from Boston. “We want to partner with those who are willing to do something no one has done before. We want nothing less than to reinvent retail.”

One of the first companies selected for Dunnhumby Ventures’ portfolio is InfoScout, a San Francisco-based start-up. InfoScout’s real-time analytics panel gives brands a comprehensive view of customer behavior, by item, across all retailers. The company’s mobile apps incentivize shoppers to share information about their everyday purchases with InfoScout, generating insights for the company’s brand clients, which include Procter & Gamble, Nestle, and Unilever.

Dunnhumby is owned by British-based retailer Tesco PLC.

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REAL ESTATE

Academy Sports + Outdoors to enter Memphis area

BY Staff Writer

Katy, Texas — Academy Sports + Outdoors will open its first Memphis-area store on Sept. 27, in Collierville, Tenn. In conjunction with the opening, Academy has signed a multi-year partnership with The University of Memphis and its athletics multimedia rights holder, Tiger Sports Properties.

The new 73,000-sq.-ft. Collierville store will be Academy’s eighth store in Tennessee.

Academy currently operates 166 stores throughout Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

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