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Webtrends appoints CEO

BY CSA STAFF

Webtrends, a global leader in digital marketing soluctions, has appointed David Mitchell as the company’s CEO. Mitchell has more than 25 years of executive management experience in the software industry, and will lead the company’s business strategy and worldwide operations.

"Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunities for the business," said Mitchell. "I look forward to building on the innovation that Alex Yoder brought to the organization and I’m honored to work with the Webtrends leadership team to enter the next phase of growth."

Mitchell was previously the president and CEO of Spring Mobile Solutions, a mobile applications SaaS start-up, president and CEO of Global 360, an enterprise BPM solutions provider and COO of Software AG webMethods. He will maintain his role as operating partner at Francisco Partners.

Webtrends’ clients include Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints and the Telegraph.

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Newell Rubbermaid appoints VP of global innovation

BY CSA STAFF

Newell Rubbermaid has appointed Nate Young to the newly created position of VP of global innovation, where he will be responsible for energizing the company’s innovation funnel.

Most recently, Young was president of the NewNorth Center for Design in Business, a nonprofit, hybrid education and business institution based in Holland, Mich. Previously, Young was EVP and chief academic officer at Art Center College of Design in Pasadena, Calif., working with leading innovation-driven companies like Disney, Nike and NTT DoCoMo. Young is also the founder of TWISThink, a Michigan-based product design and development firm.

"Nate has already been intimately involved with Newell Rubbermaid, having led a successful series of innovation workshops for our business segments that generated hundreds of promising ideas," said Chuck Jones, Newell Rubbermaid’s chief design and R&D officer. "His familiarity with our growth game plan and unique, diverse and rich experience across the corporate, consulting and education sectors make him the ideal candidate to lead our innovation efforts."

Young will work closely with Newell Rubbermaid’s marketing and design/R&D organizations globally to advance ideation and help shape the company’s organic innovation platform across all segments and businesses. He will also develop the company’s open innovation strategy, which involves building a network of inventor, university and corporate innovation communities.

Young will report to Jones and will be based in the company’s new state-of-the-art design center which is under construction in Kalamazoo, Mich.

Newell Rubbermaid is a global marketer of consumer and commercial products with 2012 sales of approximately $5.6 billion and a portfolio of brands that includes Sharpie, Paper Mate, Rubbermaid Commercial Products, Irwin, Lenox, Parker, Waterman, Rubbermaid, Levolor, Calphalon, Goody, Graco, Aprica and Dymo.

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Macy’s strengthens omnichannel strategy

BY CSA STAFF

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy.

Macy’s can leverage iAd on iTunes radio to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

“Macy’s is a leading digital marketer and retailer, communicating with today’s highly tech-savvy customers through a variety of mediums,” said Martine Reardon, Macy’s chief marketing officer. “We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content. iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”

From sale and value messages to fashion and event content, Macy’s will showcase a variety of initiatives ahead of the busy fall and holiday shopping seasons via iAd on iTunes Radio. With a targeted focus on Macy’s core consumer — women ages 25-54 — and Millennials, Macy’s will promote relevant content for these shoppers on the devices they use every day.

In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its app for iPhone and iPod Touch. Customers will also be able to add offers and savings directly to the Passbook app.

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