REAL ESTATE

West Elm to open in Mill Valley, Calif.

BY Staff Writer

Brooklyn, N.Y. — Home furnishings retailer West Elm announced that it will open a store in Mill Valley, Calif., on Nov. 7. West Elm is owned by Williams-Sonoma.

Located in The Strawberry Village shopping center, the 10,000-sq.-ft. store will open with the brand’s diverse mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local, handcrafted products sourced through Etsy.com that include jewelry, wall art, kitchen linens, coasters and candles.

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OPERATIONS

Martha Stewart Living names metal exec as CEO

BY Marianne Wilson

New York — Martha Stewart Living Omnimedia Inc. has named board member Daniel W. Dienst, who most recently served as CEO of Sims Metal Management, as CEO. The position has been vacant since December, when chief executive since Lisa Gersh left the media and merchandising company.

Dienst served as chairman and CEO of Metal Management Ltd. from 2003 to 2008, when it was sold to Sims. He then took the helm at the newly combined company.

“(Dienst) is a highly respected and experienced public company CEO with strong operating and financial discipline and a clear track record of creating significant value for shareholders,” said Martha Stewart, founder and non-executive chairman of the company in a statement.

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MARKETING/SOCIAL MEDIA

Starbucks offers Twitter gift cards

BY Marianne Wilson

Seattle — Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

“Starbucks is really breaking ground here,” said Joel Lunenfeld, VP of brand strategy at Twitter. “Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It’s also central to what it means to be a modern brand.”

The digital eGift card is redeemable at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.

“What’s so exciting about extending our eGifting platform to Twitter is the open and real time nature of the platform,” said Adam Brotman, chief digital officer, Starbucks. “Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”

Starbucks first launched its eGifting platform in 2011 on Starbucks.com, and has extended the offer through Facebook, its iPhone mobile app and now through Twitter.


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