REAL ESTATE

West Elm opens Huntington, N.Y., store Nov. 7

BY Dan Berthiaume

Brooklyn, NY. — Home furnishings retailer West Elm will open a new store in Huntington Station, N.Y. at the Walt Whitman Shops on Nov. 7. The 9,948-sq.-ft. store is the brand’s first location on Long Island.

“We are excited to continue to grow the West Elm brand with new locations around the world,” said Jim Brett, president of West Elm. “The Walt Whitman store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home.”

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MARKETING/SOCIAL MEDIA

Staples survey: Holiday shoppers seek omni-channel solutions

BY Dan Berthiaume

Framingham, Mass. – Holiday shoppers are seeking omni-channel solutions. According to a new national survey from Staples, two-thirds of consumers say they are equally as likely to purchase gifts online as they are to shop in-store.

The Staples study also reveals that 87% of gift shoppers admit they’ve had problems buying presents during the holiday season and 63% of gift givers report that nearly half of the people on their list are difficult to buy for, causing stress and frustration.

Other findings include:

  • 95% of Americans buy winter holiday gifts each year.
  • 56% worry about finding the perfect gift for everyone on their list.
  • 42% of holiday gift-givers care more about finding the perfect gifts than saving money or time.
  • 40% of gift givers will buy technology or tech accessories this gift-giving season.
  • 62% of gift givers can point to at least one person on their list who they buy the exact same gift for every time.
  • 53% of gift givers have had difficulty buying gifts because they ran out of ideas.

"At Staples, we make it easy with more ways than ever to find the perfect gifts at guaranteed low prices both in-store and online at the new Staples.com,” said Alison Corcoran, senior VP North American stores and online marketing, Staples. “Whether it’s picking up a hostess gift, teacher gift, stocking stuffers for kids, the hottest new technology, gifts for the know-it-all co-worker or even a gift for your boss, Staples offers shoppers convenient, affordable options for all your holiday needs.”


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News

Kimberly-Clark and NHL give hockey moms home team advantage

BY CSA STAFF

Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

Home Team Advantage is a Canadian shopper marketing program designed to leverage the power of the NHL by targeting hockey moms. Through March 2014, shoppers will be rewarded with an NHL team-branded premium with a minimum purchase of Kimberly-Clark products at select local retailers.

“In Canada, hockey is embedded into everyday culture and lifestyle,” said Brian Goldstine, VP and country manager, Canada at Kimberly-Clark. “The National Hockey League has some of the most passionate and loyal fans in the world. Our partnership with the NHL provides Kimberly-Clark the opportunity to offer the Home Team Advantage program to Canadian hockey moms.”

While moms are the primary consumers of Kimberly-Clark products they are also a vital segment of NHL fans in North America, a demographic that is critical to the connection of the two brands.

“Moms are the primary purchaser of our portfolio of brands and are a very important demographic for us,” said Paul Scott, Kimberly-Clark’s senior brand planning manager. “Whether she is an avid hockey fan, casual participant or family supporter, our program is targeted at hockey moms in a shopping environment. The program allows her the opportunity to get hockey related gear representing her family’s home team. It’s a great way for mom to ‘win’ at home.”

“Kimberly-Clark is a recognized corporate leader with a massive audience of loyal consumers, and we’re certainly looking forward to a renewed partnership for another two years,” said David Lehanski, the NHL’s SVP of integrated sales. “Through our activations together, we hope to establish an even closer connection between our brands and the quality products that so many people already enjoy.”

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