REAL ESTATE

Westfield Century City is now starring on ‘Extra’

BY Michael Fickes

Come on down to Westfield Century City in Los Angeles, and maybe you’ll get to be on television.

The entertainment news magazine “Extra” and Westfield, which owns and operates 38 shopping centers nationwide, have formed a partnership to deliver fashion, lifestyle and celebrity news and features to television audiences from Westfield Century City.

Westfield Century City fans can tune in from the couch at home or enjoy the excitement in person during weekly tapings at Westfield Century City. Either way, they’ll witness the exciting convergence of the worlds of entertainment and fashion.

Tapings will occur at the Luxury Court and utilize the diverse mix of stores, eateries and outdoor spaces that the shopping center has to offer. Guests may join the live audience to view segments ranging from the hottest trends in fashion and food to beauty tips and celebrity interviews.

For weekly updates about special guests and when to catch “Extra” at Westfield Century City, follow @ExtraTV and @WestfieldCC on Twitter.

The Westfield Group is an Australian-based company with interests in 90 shopping centers in Australia, New Zealand, the United Kingdom and the United States.

“Extra” is the second longest-running entertainment news magazine on U.S. television. Co-hosts Mario Lopez and Maria Menounos report in front of a live audience from the show’s hot location at Universal Studios Hollywood. The audience becomes part of the show and interacts with Mario and Maria and the A-list celebrities that visit the show.


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Effortless cool comes to Kmart

BY CSA STAFF

After a successful launch of a menswear line at Sears, singer Adam Levine is launching an exclusive women’s wear line at 500 Kmart stores and supporting the initiative with a strong digital component.

Sears Holdings announced that Levine’s line would be available on Thursday, April 10 at Kmart and the retailer’s shopyourway.com online site.

"The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear," said Levine, front man for the band Maroon 5 and one of the hosts of the hit show The Voice. "I was thrilled with how the men’s collection turned out, and it’s been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman."

According to Sears Holdings, the line is inspired by the idea of the "Adam Girl," and reflects the the casual and effortlessly cool aesthetic embodied by Levine. Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim, according to the retailer. Additionally, the line offers unique pieces, including a demure lacy sheer blouse and a summer Aztec maxi dress.
Members of the Shop Your Way program can follow Levine at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection.

Engaging members further, the musician and new designer will host a "Style Chat" video series on shopyourway.com, giving fans a behind-the-scenes look at the design process and a vehicle to pose questions to Levine regarding his personal style and the development of the line which he will personally answer.

"We are excited about taking our relationship with Adam to the next level. His effortless, cool approach to dressing is perfect for expanding his brand universe into women’s wear. Now all his female fans can be part of the lifestyle", said Bernt Ullmann, president of Sears Holdings’ Shop Your Way Brands.

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Wolverine Worldwide selects Demandware to consolidate commerce platforms

BY CSA STAFF

Wolverine Worldwide, a leading marketer of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations.

The company is consolidating its digital commerce operations for its brand portfolio across all geographies onto the Demandware Commerce platform. The first brand to launch on Demandware is Sperry Top-Sider, which went live with eight international Web and mobile commerce sites in January.

Wolverine Worldwide’s portfolio of brands includes Sperry Top-Sider, Merrell, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Cushe, Chaco and Bates. The company is also the global footwear licensee of Cat, Harley-Davidson and Patagonia brands. Its products are sold in approximately 200 countries and territories around the world.

The company felt that operating multiple disparate platforms would become too costly and cumbersome to support its evolving requirements and growth. With Demandware, Wolverine Worldwide will have a central commerce platform that enables fast time to market and shared functionality to support hundreds of sites, across channels, devices and geographies.

“We realized that there was an opportunity to achieve better operational efficiencies across our brand portfolio, but it was critical that we not lose brand-level control,” said Jodi Watson, president, consumer direct, Wolverine Worldwide. “With Demandware, we do not have to compromise. We have a scalable, enterprise-class platform that allows our team to centrally manage our commerce operations, while enabling customized experiences at both the brand and regional level. And with Demandware’s cloud model, we know that we’ll always have best-in-class performance, uptime and the latest functionality available to us.”

“As retail becomes increasingly consumer-driven, large enterprises are assessing their existing commerce operations to determine if they have the flexibility and scalability needed to meet ever-evolving consumer demands and drive global growth,” said Jeffrey Barnett, COO, Demandware. “They’re finding that legacy on-premise systems are too rigid and are a barrier to innovation and rapid expansion. Demandware is a perfect match for Wolverine Worldwide. Our platform provides the functionality, scalability and performance necessary to manage a large, multi-brand global retail operation, with the agility and operational efficiency of our cloud infrastructure.”

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