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Westfield San Francisco Centre showcases Iluminique Under the Dome

BY CSA STAFF

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

The light show, called Illuminique Under the Dome and showcased in the mall’s signature dome, is presented by American Express and created in partnership with San Francisco creative technology studio Obscura Digital. From Nov. 25 through the holiday season, the mall’s iconic dome comes to life every evening with animated 3D light spectaculars every half hour that follow a 19th century toy workshop story line.

“Illuminique Under the Dome is an enchanting masterpiece and will undoubtedly become a new Holiday tradition in San Francisco,” said Shelly Schembre, general manager of Westfield San Francisco Centre. “Every time guests watch it they will notice something memorable and new,”

The cast of holiday characters includes sugar plum fairies, toy soldiers and gingerbread men that twirl, drum, and dance in unison to a mechanical orchestra. The four-minute show crescendos as more toys join the brigade and the 102-ft. dome becomes one gigantic holiday music machine.

“We’ve mapped every detail of the dome and will highlight its historic beauty and architecture as key components in this show,” said Travis Threlkel, founding partner of Obscura Digital.

Throughout the holidays, Westfield San Francisco Centre will be collecting unwrapped toys for South of Market Child Care, which provides early childhood care and education programs and comprehensive family support services to families in San Francisco’s South of Market neighborhood. Also as part of the holiday activities, Santa has set up shop under the dome, and guests can take free holiday photos, compliments of Microsoft Windows.

Westfield San Francisco Centre is located in the heart of San Francisco near Union Square and is home to Nordstrom, Bloomingdale’s and over 200 shops, restaurants and cafes.


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News

Target looks to get one-up on Walmart

BY CSA STAFF

MINNEAPOLIS — While its impossible to compare Walmart’s monthly performance with Target’s, as Walmart no longer provides monthly sales, it can be assumed that Target’s less-than-impressive comps increase was affected by stiff Black Friday competition.

Target may have a chance to bounce back from its anemic 1.8% November comps increase during a period that included strong Black Friday performances for most retailers, with its "Almost Last Minute Sale," a new savings event that will offer discounts on items from the most popular gift categories including home, apparel and accessories, toys, and electronics. The three-day sale began Dec. 8 and will run through Dec. 10 in stores and at Target.com.

“With many of our guests still in search of the perfect item, Target is excited to introduce a new savings event just in time for Christmas,” said Kathee Tesija, EVP merchandising for Target. “The Almost Last-Minute Sale is ideal for our guests who want to save money and get the perfect gifts for their family and friends.”

The company announced the deals in an eight-page advertisementfound in daily newspapers nationwide on Thursday, Dec. 8 and online Wednesday, Dec. 7.

During Black Friday, Target, which opened its doors at midnight, faced significant competition from other retailers, including Walmart, which got a jump on Target by starting its promotions at 10 p.m.

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OPERATIONS

CVS/pharmacy debuts mobile shopping platform for smartphones users

BY Antoinette Alexander

Woonsocket, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.

"Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," CVS/pharmacy SVP and chief marketing officer Rob Price said. "The launch of mobile shopping is another exciting step in our ongoing effort to expand our digital suite in order to better serve all of our customers — whether they are refilling prescriptions via camera phone or shopping for holiday gifts from their smartphone."

The news comes on the heels of new research data from eMarketer, which estimated that mobile commerce sales will reach $6.7 billion this year in the United States — a small fraction of overall retail sales, no doubt, but a whopping 91.4% increase over 2010. Next year, sales will rise another hefty 73.1% to $11.6 billion. EMarketer publishes data, analysis and insights on digital marketing, media and commerce.

Visitors to the CVS/pharmacy mobile site now can:

  • Access the CVS.com catalog of more than 25,000 products;
  • Redeem coupons and offers;
  • Purchase and ship products;
  • Browse product categories and search for specific items;
  • Update credit card and account information for shipping and billing; and
  • Log-in to their CVS Photo account to order and purchase prints for in-store pickup.

These mobile enhancements complement previous upgrades that allow shoppers to spot nearby CVS/pharmacy stores by using their phone’s GPS, check the weekly circular and find MinuteClinic locations and services. CVS/pharmacy shoppers also can manage their ExtraCare Rewards accounts and scan and send prescription refills, via their smartphone.

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