MARKETING/SOCIAL MEDIA

Westlake Ace Hardware teams with marketing firm Barkley

BY CSA STAFF

Kansas City Westlake Ace Hardware said Wednesday it has retained advertising agency Barkley as a new marketing partner to work on customer relationship management and database marketing for the retailer.

Westlake is the largest Ace Hardware franchisee in the United States, with 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico.

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Home Depot selects Teradata as new IT partner

BY CSA STAFF

WASHINGTON, D.C. Teradata announced that Home Depot has selected the Teradata Active Enterprise Data Warehouse to support its complex and growing enterprise information requirements.

In moving to the Teradata solution, Home Depot will consolidate multiple decision support systems into one centralized Enterprise Data Warehouse, which will reduce the complexity of their current IT environment, improve efficiencies and improve business insight by enabling faster decision-making. The new intelligence platform will enable detailed analysis of enterprise data pertaining to sales, inventory, cost and merchandise management.

“Our IT improvements are dedicated to creating more time for our associates to focus on customer-facing activities, and the implementation of Teradata’s solution will benefit our entire organization,” said Matt Carey, EVP and CIO, Home Depot. “Teradata’s value proposition and leadership in data warehousing platforms, software and services were critical in our decision to select them as our partner.”

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Kelly adds Tiana to Disney wedding line

BY CSA STAFF

NEW YORK

Disney Consumer Products and couture designer Kirstie Kelly are launching a gown inspired by Princess Tiana, Disney’s newest princess from the animated musical film, The Princess and the Frog.

 

The Tiana gown will be added to the Kirstie Kelly for Disney’s Fairy Tale Weddings line as the signature piece of an all new collection of bridal gowns. The new collection also includes the Snow White Diamond Edition gown, all new “Maidens” for bridesmaids, “Blossoms” for flower girls and a new line of fine jewelry with renowned jeweler Mouawad, each inspired by a Disney Princess character.

 

“The Princess Tiana gown is a very special part of the Disney Princess collection,” said Kelly. “When I look at this gown I see a modern woman that is very comfortable with her own identity. The gown is designed for a bride with a modern sensibility and effortlessly exudes both romance and sultry flair.”

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