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Wet Seal launches new Web features

BY CSA STAFF

Foothill Ranch, Calif. The Wet Seal has launched several new strategic features that highlight the Internet in its overall business strategy.

The features, available on wetseal.com, target incremental sales through easy access and service. These include international shipping, a “Shop with Me” feature, an enhanced mobile site and online reservation/pick-up in store capabilities.

International shipping is the most frequent request via the Wet Seal Web site, according to the retailer. The addition of this feature allows customers from over 80 countries, using 40 currencies, to purchase online.

Shop With Me is a platform that allows customers to shop with another individual in real time. This feature, available on wetseal.com and ardenb.com, interfaces with social media platforms including Facebook, ICQ, Bebo and AIM.

The mobile site caters to the growing number of customers surfing the Web from their mobile devices. When accessed from a standard mobile or iPhone, the site will provide real-time inventory updates, secure checkout and location-based store look-ups.

In addition, the serve online and in-store pick up feature enables customers to locate the correct fit and size within the Wet Seal core denim program online, reserve it, and then pick up at a later time at a local store. The company is also looking to upgrade to additional product categories.

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Nintendo game to feature Beyonce designs

BY CSA STAFF

REDMOND, Wash. Nintendo has partnered with Beyonce Knowles to give fans of its “Style Savvy” game for Nintendo DS and Nintendo DSi access to new designs from the entertainer’s Dereon clothing line co-created with her mother, designer Tina Knowles. As managers of their own virtual boutiques, players can incorporate these chic Dereon fashions as they create one-of-a-kind looks for their in-game clientele, Nintendo reported.

“‘Style Savvy’ is all about creativity and fashion, both of which are really important to me,” says Beyonce. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Dereon designs added to the mix.”

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Sears names new head of retail services

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears Holdings announced that James Haworth will join the company as EVP and president of retail services succeeding Kevin Holt who will be leaving the company to pursue other opportunities. Haworth will be responsible for the oversight, leadership and strategic growth of retail services for all Kmart and Sears stores. He will serve as a member of the internal holding company business unit board of directors as well.

Haworth most recently served as chairman, president and CEO for Chia Tai Enterprises International Limited & CP Lotus, an investment holding company principally engaged in the operation of one-stop shopping centers within China. In 2005, he founded Business Decisions Inc., a consulting firm specializing in strategic product marketing for the retail, merchandising and supply chain industries. Previous to Business Decisions Inc., Haworth spent 20 years with Walmart Stores, in roles of increasing responsibility including EVP operations for Sam’s Club and EVP and COO of Walmart Stores.

“We’re very pleased that Jim is joining our executive team,” said Bruce Johnson, interim CEO and president of Sears Holdings. “He brings a wealth of global retail experience, demonstrated success in retail operations, merchandising and strategic planning along with a great understanding of how to create lasting relationships with customers. We thank Kevin for his contributions to the company and wish him well in all future endeavors.”

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