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The Wet Seal sales drop for Q4, full year 2013

BY Dan Berthiaume

Foothill Ranch, Calif. – The Wet Seal Inc. reported declines in net and same-store sales for the fourth quarter and full fiscal year 2013, compared to the same periods in the prior year. During the fourth quarter, Wet Seal reported net sales of $122.8 million, down 22.8%, and a 16.5% drop in same-store sales.

During the full fiscal year, Wet Seal reported net sales of $530.1 million, an 8.7% decline, and a 4.1% decrease in same-store sales. E-commerce sales declined 20% during the quarter and 10% during the year. John D. Goodman, CEO, cited mall traffic, promotions and assortment as factors in the disappointing results.

“We had a difficult fourth quarter, marked by ongoing softness in mall traffic, a highly promotional environment throughout the teen sector and elements of our assortments that did not resonate as well as we anticipated with our customers,” said Goodman. “This led to a greater than expected decline in same-store sales and pressured our merchandise margins. During this challenging period, we remain focused on the critical disciplines of expense control and inventory management. At fiscal year-end, inventory dollars per square foot were down approximately 9% versus the prior year at Wet Seal and down approximately 6% versus the prior year at Arden B.”

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Abercrombie & Fitch uses predictive analytics for design, pricing

BY Dan Berthiaume

New Albany, Ohio – Abercrombie & Fitch is using a consumer-driven predictive analytics solution from First Insight Inc. to help the retailer make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

Through online social engagement tools, First Insight enables Abercrombie & Fitch to gather real-time consumer preference and pricing data on candidate new products, months before products are launched in the market. This data is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity.

First Insight’s solution is now enabling Abercrombie & Fitch to test new candidate products in every product category, every week, throughout the merchandising organization and the product development lifecycle (design, selection, pricing, and buy depth). Abercrombie & Fitch is also leveraging the technology to execute on its strategy to decrease promotions and increase average unit retail prices.

“First Insight will be a critical element in the transformative changes to our business,” said Gillian Galner, general VP of Abercrombie & Fitch. “By using First Insight to identify more winning products and price them appropriately, we are increasing speed to market with the right styles which will yield increases in sales and margin. After evaluating the solution for an extended period, we have confirmed the solution will deliver a strong return on investment.”

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Report: Consumers stay active in January

BY Dan Berthiaume

San Francisco – U.S. consumers remained active in January 2014 despite the effects of bad winter weather across much of the country. In-store retail analytics provider Euclid measured data on nearly 25 million domestic shopping sessions during January, revealing that shopper traffic and window conversion showed improvement from the prior year for another month in a row as shoppers looked to capitalize on a very promotional January.

Average visit durations rebounded to five-month highs as shoppers returned to healthier browsing behavior after the rushed holiday season. Traffic in January decreased 17.6% compared to the previous month, but increased 1.4% compared to the same month in the previous year. Shopping visits grew despite harsh winter storms across much of the country and shoppers appeared intent to take advantage of less crowded malls after the holidays and compelling end-of-season deals in January. Traffic was particularly benefited from strong weekends at the beginning of the month and around the Martin Luther King holiday.

Window conversion in January, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.4% from 7.3% the previous year. This was a slight decline from the 8.9% seen in December 2013. The trend of highly aggressive promotions continued in January and once again appeared to positively impact window conversion.

The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.7% in January 2014, up from 10.3% experienced in both the previous month and January 2013.

Shopping session duration, defined as the mean time from store entry to store exit, was 23 minutes in January, an increase from 22 minutes in January 2013 and 22.2 in December 2013. Active repeat customers, defined as individuals returning to a store location more than once in 30 days, totaled 13.8% of total visits measured in January, up a significant 1.4 percentage points from the previous month, but much less than the 17% seen last January.

The best shopping day of the month was Saturday, Jan. 4, with the month’s highest traffic and window conversion by a significant margin. In addition, shoppers were very engaged in-store with one of the lowest bounce rates of the month. The worst day of the month was Monday, Jan. 6, which was negatively impacted by weather and a likely “shopper hangover” following the holidays. Engagement was particularly poor, with one of the highest bounce rates seen in the month.

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