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Wet Seal selects Demandware for omni-channel commerce

BY Dan Berthiaume

Foothill Ranch, Calif. — The Wet Seal, Inc. has selected the Demandware Commerce platform to help support omni-channel operations. The specialty apparel retailer will leverage the solution to provide optimal online and mobile shopping services in a secure environment, integrated with its larger merchandising strategy.

“Wet Seal is focused on growing the ecommerce business and providing a seamless experience for our customers regardless of her access point,” said John D. Goodman, CEO of The Wet Seal. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”

Wet Seal is working with Lyons Consulting Group for site implementation and services.

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Posiflex unveils new product roadmap

BY Dan Berthiaume

Hayward, Calif. – Posiflex is unveiling a roadmap of new POS, digital signage and wireless terminals at the RetailNOW conference in Las Vegas next week. The products include the Posiflex HS All-in-One solution, a 10-inch POS touch-screen terminal including a three-inch printer that can be configured to include an MSR, smart card reader, fingerprint sensor and a range of secondary customer displays.

Other products included in the roadmap are the Posiflex XT line of foldable-base touch-screen POS terminals, as well as the Posiflex TX multipurpose controller, an ultra‐small‐footprint industrial PC with WiFi that can control a variety of configurations such as digital signage, kitchen control configurations, surveillance systems, point-of-purchase displays, POS and service, vending or kiosk applications

“Posiflex at the Retail Solutions Providers Association 2013 Conference is providing a window into our future development plans to garner North American feedback of our innovative touch-screen terminal solutions from our customers, channel and technology partners,” said Doyle Ledford, VP sales for Posiflex. “By listening to the marketplace prior to the product’s full release we can assure our customer and channel needs are addressed to provide the right products at the right time."

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Coldwater Creek to expand loyalty program in new long-term agreement with Alliance Data

BY Staff Writer

Sandpoint, Idaho — Coldwater Creek and Alliance Data Systems Corp. announced they have signed a new, long-term agreement for Alliance Data’s Retail Services business to expand Coldwater Creek’s co-branded credit card program and launch a Coldwater Creek private label credit card program.

Alliance Data will provide end-to-end proprietary credit card services from account acquisition to multichannel marketing and customer service for Coldwater Creek. Alliance Data plans to acquire the existing co-brand credit card portfolio at a future date from the current issuer.

In addition to launching a new private label credit card program and providing co-brand credit card services integrated with the ‘Coldwater Creek Rewards’ loyalty program, Coldwater Creek will leverage Alliance Data’s comprehensive suite of advanced analytics and multichannel marketing capabilities to help strengthen its relationship with its best customers across all sales channels.

As part of the launch of the new Coldwater Creek Rewards platform, Alliance Data will introduce new tools and technologies allowing unique communications with Coldwater Creek’s valued customers, fully leveraging a multichannel approach to drive a relevant cardholder experience. These capabilities are designed to increase customer loyalty, enhance the shopping experience, and ultimately drive incremental sales for the brand. Coldwater Creek will also leverage the data assets of Epsilon, another Alliance Data company, in support of the company’s prospect marketing efforts to drive customer acquisition.

"We are excited to partner with Alliance Data to leverage their expertise in delivering industry-leading credit and loyalty-based marketing programs to strengthen our customer relationships and drive sales," said Jill Dean, president and CEO of Coldwater Creek. "Expanding our loyalty program is a key priority for our company, and we believe that the best way to strengthen brand loyalty and provide an improved shopping experience across all of our channels, is to offer our customers a choice of credit card options, both of which will be fully integrated with our rewards program."

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