Wheaties honors Phelps, May-Treanor with limited-edition boxes
MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.
The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.
"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
Black & Decker unveils motion-activated screwdriver
Black & Decker has introduced the GYRO 4V MAX Lithium-ion Rechargeable Screwdriver (BDCS40G), a motion-activated screwdriver that controls variable speed and direction. The variable speed feature and direction change that occurs with a twist of the wrist provide improved control.
With the screwdriver’s gyroscopic technology, users only need to rotate their wrist one-quarter turn to the right for forward or left for reverse.
"We’re taking a technology people are familiar with using in motion-sensing video games, smart phones, and even toy helicopters and using it in a new and innovative way to create a unique power tool," said Matt Nestorick, product manager for consumer power tools at Black & Decker. "The new GYRO screwdriver harnesses the latest technologies to provide consumers with a unique DIY experience."
With lithium ion battery technology, the screwdriver holds a charge up to 18 months.
The 4V MAX Lithium Rechargeable Screwdriver joins Black & Decker’s lineup of Lithium products, including the existing range of drill/drivers and Black & Decker’s extensive Lithium outdoor lineup featuring a string trimmer/edger, hedge trimmer, sweeper, cultivator, pole pruning saw, pole hedge trimmer, chain saw and powered lopper.
The 4V MAX GYRO will be available October 2012 for $39.97 at Lowes, Walmart, Amazon and Blackanddecker.com.
Debra Crew elevated to PepsiCo Americas Beverages president
PURCHASE, N.Y. — The president of PepsiCo’s Western Europe business has been given a new role.
The company said Debra Crew has been named president of PepsiCo Americas Beverages and will oversee PepsiCo’s Gatorade and Tropicana business in North America, its Latin America Beverages business, as well as the company’s North America warehouse sales organization and Beverage Growth Ventures Group. She will report to PepsiCo Americas Beverages CEO Al Carey and be based in Chicago. Sarah Robb O’Hagan, who had served as president of Gatorade, is leaving PepsiCo to pursue other opportunities.
"Debra is a highly respected executive within PepsiCo and I’m delighted to have her move into this critically important role," PepsiCo chairman and CEO Indra Nooyi said. "She brings strong leadership and diverse experience across multiple food and beverage categories to her new position and will be a driver of continued growth across the businesses she’ll be overseeing."
Crew joined PepsiCo in April 2010 as president of PepsiCo’s Western Europe business, based in Geneva.