OPERATIONS

WhitePages rolls out identity scoring tool

BY Dan Berthiaume

Seattle – WhitePages is rolling out the WhitePages Pro Identity Score product, which is designed to help business users quickly validate customer identities to accelerate their order flow, as well as detect fake identities that warrant flagging the transaction. WhitePages Pro provides business users with access to a database of consumer contact information.

By coupling this database with proprietary algorithms, Pro Identity Score’s machine learning capabilities provide merchants the ability to clear good orders faster while simultaneously stopping fraudulent activities. The solution can be implemented by a merchant as a standalone product or as a plug-in to their existing fraud and risk management technologies.

“Confidently verifying customer identities has become more elusive in a digital and mobile world and, as a result, merchants must be smarter, more focused and more technologically savvy than ever before. PRO Identify Score accelerates order flow for merchants so that they can focus their limited resources on revenue-driving areas of the business,” said Tom Donlea, director of risk services, WhitePages Pro. “We have applied more than 15 years of contact data expertise to meet the very real needs of today’s online merchants. PRO Identity Score is a world class predictive intelligence engine that merchants can rely on to immediately strengthen their bottom line results, without stressing internal resources.”

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Barnes & Noble makes Nook publishing platform available in Europe

BY Dan Berthiaume

New York – Barnes & Noble subsidiary Nook Media LLC, is making its Nook Press self-publishing platform available to authors and publishers in the U.K., France, Germany, Spain, Italy, the Netherlands, and Belgium. Authors and publishers in these countries can now upload and start selling their books in these territories through Nook devices and free Nook reading apps, allowing them to reach millions of Nook customers around the globe.

As part of this expanded availability, Nook Press is now available in multiple languages including French, Italian, German, Spanish, Dutch, as well as English, and authors will be paid in their local currency.

“We are excited to make Nook Press available to independent authors and publishers in the U.K., France, Germany, Spain, Italy, the Netherlands and Belgium, opening up new sales opportunities to international authors and publishers,” said Theresa Horner, general manager of Nook Press. “This is another example of Barnes & Noble’s long-standing commitment to supporting and promoting authors and publishers, and bringing the very best content to its customers.”

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Wal-Mart to accept video game trade-ins

BY Dan Berthiaume

Bentonville, Ark. — Starting Wednesday, March 26, Wal-Mart customers will be able to trade in their video games and apply the value immediately toward the purchase of anything sold at Walmart and Sam’s Club, both in stores and online. The traded-in games will then be sent to be refurbished and made available for purchase in like-new condition at a reduced price.

The program will work as follows:

• Customers bring their working video games, in the original packaging, to the electronics department.

• Associates scan the UPC code on the case and evaluate the game for obvious damage such as deep scratches or cracks.

• The customer is then provided with a trade-in value for each game to accept.

• The total value accepted by the customer is awarded immediately and can be applied at checkout in a Wal-Mart store or Sam’s Club, or online at Walmart.com or SamsClub.com.

Available at more than 3,100 Wal-Mart stores nationwide, the new trade-in service will accept thousands of games for popular consoles like the Sony PlayStation3 and Microsoft Xbox 360. Trade-in value will vary.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S. “When we disrupt markets and compete, our customer wins. They’ll save money on video games and have the flexibility to spend it however they want.”

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