OPERATIONS

WhitePages rolls out identity scoring tool

BY Dan Berthiaume

Seattle – WhitePages is rolling out the WhitePages Pro Identity Score product, which is designed to help business users quickly validate customer identities to accelerate their order flow, as well as detect fake identities that warrant flagging the transaction. WhitePages Pro provides business users with access to a database of consumer contact information.

By coupling this database with proprietary algorithms, Pro Identity Score’s machine learning capabilities provide merchants the ability to clear good orders faster while simultaneously stopping fraudulent activities. The solution can be implemented by a merchant as a standalone product or as a plug-in to their existing fraud and risk management technologies.

“Confidently verifying customer identities has become more elusive in a digital and mobile world and, as a result, merchants must be smarter, more focused and more technologically savvy than ever before. PRO Identify Score accelerates order flow for merchants so that they can focus their limited resources on revenue-driving areas of the business,” said Tom Donlea, director of risk services, WhitePages Pro. “We have applied more than 15 years of contact data expertise to meet the very real needs of today’s online merchants. PRO Identity Score is a world class predictive intelligence engine that merchants can rely on to immediately strengthen their bottom line results, without stressing internal resources.”

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Intelligrated releases new pick-to-light solution

BY Dan Berthiaume

Cincinnati — Intelligrated is releasing new RTS Trak3 cL pick-to-light hardware from its subsidiary company, Knighted. The new pick-to-light system enables maximum picking and putting accuracy and efficiency in high-velocity, high-SKU omni-channel and e-commerce fulfillment environments.

Scalable operational features and flexible workflows enable quick startup and improved order fulfillment productivity for both simple and complex operations. RTS Trak3 cL pick-to-light systems utilize bright flashing lights and LED displays to provide clear direction to pick locations and quantities for picking in a variety of fulfillment methods, including cluster and batch picking. Multicolor devices enable concurrent activity in the shared zones, such as multiple active order fillers or quick batch viewed by color-coded picking for shorter walk times and improved labor productivity.

Integrated with Knighted fulfillment execution software, each RTS Trak3 cL pick-to-light system can scale to meet increased capacity requirements and augments existing WMS or ERP systems to provide advanced planning, management and reporting tools to optimize light-directed operations. Each module can function as a single or dual location, with dedicated high-speed device-level controllers that enable easy configuration for multiple fulfillment workflows.

“The new Trak3 cL pick-to-light system meets the fulfillment needs of our e-commerce and omnichannel distribution customers with changing order profiles and increased each picking,” said Greg Cronin, executive VP, Intelligrated. “This scalable, entry-level picking automation system delivers the accuracy and productivity demanded by today’s fastest growing retailers, manufacturers and 3PL operators.”

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Spanx store promises ‘jiggle free’ grand opening

BY CSA STAFF

Retailers have been known to employ all sorts of clever devices when commemorating a grand opening, but shapewear retailer Spanx takes the practice to a new level.

Home Depot was known to saw a board in half in lieu of a traditional ribbon cutting and outdoor retailer Gander Mountain once had an archer with a razor tipped arrow sever the ribbon. When Spanx opens its fourth retail location on April 11 at the International Plaza mall in Tampa the company plans to commemorate the occasion with a hosiery cutting as part of a “jiggle-free jubilee.”

“We are so excited to announce the opening of our fourth Spanx retail store. It is especially meaningful to me because I grew up shopping at International Plaza, now I can share Spanx with my hometown and the community that supported me from the beginning,” said Spanx founder Sara Blakely.

Official opening day festivities kick off with a presentation and hosiery cutting with the first 100 shoppers to arrive at the store given the opportunity to choose a complimentary problem-solving product from the “Tower of Power,” which houses packaged Spanx products from shapers to pantyhose ranging in retail price from $26 to $38. In addition, “Shaping Spree” cards valued at $100 will be raffled off throughout the opening day.

Spanx products are available in department stores and online, but the brand’s newest outlet will also feature a variety of on-trend apparel, active, swim and men’s wear.

“Whether shoppers need to stay smooth underneath a form-fitting dress, eliminate unsightly VPL (visible panty lines) or want the latest in denim, Tampa’s new Spanx store will offer a flattering solution to any fashion dilemma,” according to the company.

Inspired by the brand’s uniquely supportive products and larger-than-life personality, Spanx’s space was designed with comfort, function, fashion and fun in mind. Splashes of Spanx red, lucite finishes and high-gloss lacquer evoke high energy and even higher style, while feminine furnishings help to create a chic, cozy setting, according to the company. Spacious yet intimate fitting rooms with oh-so flattering lighting make baring it all more than bearable and upbeat music invites celebratory “Thanx Spanx!” booty shakes, according to the company.

“I didn’t want women to walk out of the dressing room wanting a cocktail,” Blakely said regarding the importance of the fitting room atmosphere. “Our stores are a place where women can come together and be honest about their wardrobe woes. Spanx is a store where everyone knows your name… and your bra size!”

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