MARKETING/SOCIAL MEDIA

Whole Foods to Launch Green Bags

BY CSA STAFF

New York City Whole Foods is partnering with New York City’s official tourism and marketing arm, NYC & Company, to launch limited-edition 100% organic-cotton shopping bags. The bags will be available at all 16 Whole Foods Market stores in Northern New Jersey, New York and Southern Connecticut on April 1.

“Making small changes can make a real difference,” said Jennifer McDonnell, green mission specialist for Whole Foods Market. “By using reusable bags instead of plastic ones, we can reduce our dependence on oil, reduce the amount of trash in our landfills and increase the quality of life for everyone.”

The bags feature a design of a green apple, along with the symbol for infinity, the letters “NYC,” and the text: “Help Make NYC Greener.”

The bags will be sold for $11.99. And for each bag sold, Whole Foods Market will donate $1 to MillionTreesNYC, an initiative to plant and care for 1 million new trees across the five boroughs over the next decade.

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MIPS Technologies appoints new cfo

BY CSA STAFF

MOUNTAIN VIEW, Calif. MIPS Technologies, a leading provider of industry-standard architectures, processors and analog IP for digital consumer, home networking, wireless, communications and business applications, has appointed Maury Austin as the company’s new cfo, reporting to president and ceo John Bourgoin.

“I am pleased to welcome a seasoned, versatile financial veteran such as Maury to our team,” said Bourgoin. “Following the acquisition and integration of Chipidea, MIPS Technologies has entered a new phase, with two strategic business groups and an aggressive growth strategy. Maury’s impressive depth and business acumen will be critical for MIPS, and I look forward to his contributions and leadership as we continue to drive innovation in the global IP market.”

Most recently Austin served as senior vp and cfo of Portal Software, where, working with the executive staff, he drove redevelopment of the company’s business model and was instrumental in its subsequent acquisition by Oracle.

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Hall joins NexCen as cfo

BY CSA STAFF

NEW YORK NexCen Brands has appointed Kenneth Hall as evp, cfo, and treasurer, effective March 25. He will be responsible for all aspects of the company’s financial management and human resources functions. He replaces David Meister, who is leaving the company.

Hall most recently served as the cfo and treasurer of Seevast, a leading online-media holding company comprised of ad networks, Pulse 360 and Kanoodle, and a domain asset management company, Moniker, which was recently sold.

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