ENERGY/HVAC

Whole Foods Market honored for eco-friendly refrigeration

BY Marianne Wilson

Whole Foods Market has received an award for deploying cutting-edge, advanced refrigeration technology.

The grocer received the 2015-2016 “Best of the Best” award from the EPA’s GreenChill Partnership for using an advanced, more environmentally sustainable refrigeration system at its store in Dublin, California.

The GreenChill Partnership works with food retailers to reduce refrigerant emissions. Companies receive Annual Achievement Awards for meeting refrigerant emissions rate goals, demonstrating reduced emissions, or achievements within the store certification program.

Whole Foods’ Dublin store exceeds requirements for efficiency and features an innovative indirect cooling system that greatly reduces dependency on public energy sources.

In addition, 99% of the store’s lights are high-efficiency LEDs and the refrigeration system runs entirely on natural refrigerants

“GreenChill praises Whole Foods Market for its environmental leadership within the supermarket industry as demonstrated through the installation of many innovative refrigeration systems in many stores that are protecting the ozone layer and the earth’s climate,” said Tom Land, manager of EPA’s GreenChill program.

Whole Foods Market has long worked to reduce refrigerant emissions. The company received its first GreenChill certification in 2009, after becoming a founding partner of GreenChill in 2007.

Most recently, the grocer’s newly opened store in Santa Clara, California, store received the EPA’s highest award for climate-friendly refrigeration with a Platinum level GreenChill certification. The store’s refrigeration system eliminates all direct greenhouse gas emissions from refrigeration by utilizing two natural refrigerants in the systems cutting-edge design.

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C-SUITE

Ralph Lauren namesake heads up innovation

BY Deena M. Amato-McCoy

Driving innovation across Ralph Lauren’s channels has become a family affair.

David Lauren, the son of designer Ralph Lauren, was appointed vice chairman and chief innovation officer for the fashion brand.

Lauren’s new role coincides with the company’s “Way Forward” business plan designed to revive sales and reinstate the company’s “hip” reputation, Bloomberg reported.

Lauren, who joined the company’s board in 2013, was previously executive VP, responsible for the company’s global advertising and marketing campaigns. He also helped launch the company’s web site; pioneered its use of digital technology, and built its e-commerce capacity.

Click here to read more.

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Insights

Video Solutions Boost Business Intelligence for Retailers

BY CSA STAFF

Omnichannel retailing is no longer some far flung prediction, or even a trend, it’s the reality that today’s consumers demand. To succeed in the age of this cross-channel business model, retailers must prioritize customer engagement by building positive brand recognition and loyalty and providing experiences tailored to their preferences and behaviors.

While video surveillance technology was traditionally used purely for security monitoring and criminal identification, new applications can help retailers accomplish a wide range of business and operations goals. By leveraging and building upon existing systems, retailers can help keep staff, customers and assets safe, all while enhancing customer experiences and driving higher sales.

Protecting Brand Integrity

A consistent brand experience is paramount to securing customer loyalty, but maintaining this identity across multiple locations can be a daunting undertaking. Video technology offers insight into corporate policy compliance and help reinforce company culture requirements. This can include everything from monitoring the frequency with which coffee pots are refilled at convenience stores to verifying merchandise display guideline adherence. Better insight into weak brand compliance areas can help improve employee training and management, and ultimately consumer brand association and loyalty.

Providing Additional Customer Assistance

With retailers trying to do more with less, many are struggling to service customers in a way that is not only fulfilling their needs, but also efficient from a business standpoint. Many retailers are beginning to roll out buy-online pick-up in-stores (BOPIS) or even curbside pick-up options for busy customers on the go. Having video solutions paired with analytics can help notify staff when a customer is waiting in a designated area and needs assistance. It can also help retailers testing out new service options determine whether or not there is a large enough return on investment to roll out across multiple locations.

Learning from Traffic Patterns

Capturing and measuring shopper traffic is critical for retailers trying to estimate sales opportunities and the store’s ability to convert shoppers into customers. These two aspects are the basis for shopper conversion rates and help retailers find weak links in their store flows and customer service programs. When businesses combine existing video surveillance with a traffic analytics solution, they can enhance operational awareness through additional insights like heat mapping, dwell times and traffic flow patterns. Appliance-based traffic visibility solutions, for example, leverage existing video infrastructure to produce count and shopper movement-based metrics.

Boosting Business Intelligence

The information gained from current video surveillance can help retailer make smarter business decisions. This can include helping departments better understand customer behaviors, like engagement with store promotions and store flow for optimal message and product exposure. Additionally, retailers can use these integrated technologies to evaluate staffing needs across seasons of varying demands from slower weekday patterns to the highly trafficked holidays.

With the analytics and insight capabilities from integrated video, retailers can gain greater visibility into current customer and operational trends, as well as more accurately plan for the future.


Maureen Lally is VP, marketing, North America, installation & services at Tyco.

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